MYSPACE PARTNERS WITH MBLOX TO OFFER TEXT MESSAGE ALERTS ACROSS MAJOR U.S. WIRELESS Service Providers

MySpace, the world’s most popular social network, and mBlox, the world’s largest mobile transaction network, today announced that MySpace’s text message alert program is now available to millions of users from the following wireless service providers: Verizon Wireless, T-Mobile USA, Alltel Wireless, U.S. Cellular, and Virgin Mobile USA. MySpace’s text message alerts provide users near real-time notification of new messages, friend requests, comments and other key activity within their MySpace profiles.  

With the addition of five major carriers to distribute MySpace alerts via mBlox, more than 90% of MySpace users are now able to receive these alerts. MySpace users can register for MySpace text message alerts by logging into http://www.myspace.com, then clicking the “Text Alerts” link displayed on the User Homepage. 

"MySpace users have come to depend on our text message alerts for instant notification when family and friends reach out to them on MySpace," said Brandon Lucas, senior director of mobile business development, MySpace. "This partnership with mBlox brings us a step closer to fulfilling our vision of empowering MySpace users to stay connected with their community wherever they are, whenever they like."

“SMS text messaging is expanding its reach into all aspects of our daily lives and this is an example of how mobile messaging is enhancing the consumer experience in social networking,” said Steve Livingston, chief marketing officer of mBlox. “We are delighted to be entrusted to deliver tens of millions of mobile alerts per month to MySpace users when they are on the go.” 

This announcement comes on the heels of several recent developments in MySpace’s growing mobile business, including the official launch of the free, ad-supported MySpace Mobile Website (m.myspace.com) and a direct distribution deal with Sprint, both announced last week.  

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News). 

(*) Among the top 2000 domains comScore Media Metrix, February 2008. For more information on comScore Networks, please go to http://www.comscore.com 

About mBlox

mBlox is the world’s largest mobile transaction network. The company specializes in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. Via a carrier-grade network, mBlox enables companies to communicate with mobile subscribers on more than 500 carriers in 180 countries, millions of times each day. The company has U.S. headquarters in Silicon Valley, with EMEA headquarters in London, Asia headquarters in Singapore and offices around the world. For further information, visit www.mBlox.com.