DEERFIELD BEACH, Fla., Oct. 13 /PRNewswire/ -- Myxer, the leader in
ad-supported mobile content, today launched their $5 Million Giveaway
Campaign, offering $5,000 worth of free online advertising to 1,000
independent cell phone stores -- totaling $5 million over the next 12 months.
This is the first in a series of programs Myxer will launch to support
wireless carriers and cell phone retailers to help boost data plan sales,
which are becoming an increasingly important component of mobile industry
revenue.
The online advertising giveaway includes banner creation, banner
placements and more and is targeted towards each cell phone store's specific
geographic area. In exchange, participating retailers promote Myxer in-store
via countertop displays.
"The $5 Million Giveaway Campaign is a win-win situation -- independent
cell phone stores get free online advertising and Myxer extends its brand
reach to 1,000 new retail locations and helps create a larger total available
market for high quality mobile content," said Myk Willis, CEO of Myxer. "Our
goal is to leverage the popularity of Myxer.com to help independent retailers
and wireless carriers increase sales of data plans via ad-supported mobile
content."
Stores will be selected on a first-come, first-serve basis until 1,000
stores have joined the program. Given the phenomenal response to the recent
beta rollout, it is expected that all of the allocated campaign dollars will
be claimed by December 1st, 2008.
"We partnered with Myxer last month and have seen great results from the
advertising from their site," said Frank Brady, Store Manager for Airwave
Wireless, Inc. "We have also seen an increase in the amount of data plans and
premium web-based features being activated, as customers are eager to utilize
this excellent free service for ringtones, wallpapers, videos, games and so
much more."
"The future of the Internet is the Mobile Web. Myxer and other high
quality mobile content providers and services will clearly benefit from higher
Mobile web adoption rates," continued Willis. "Creative programs like our
$5 Million Giveaway are just one way to encourage the adoption of the mobile
Internet and moving forward we'll continue to bring mutually beneficial
programs to carriers, retailers, handset manufacturers and others."
$5 Million Giveaway Campaign Sign-Up Details
Interested parties can learn more about the program by:
1) Visiting the Myxer booth (#420) at the Wireless Dealer Expo at the
Sands Convention Center in Las Vegas, Nevada on October 13-15, 2008
2) Sending an email to promo@myxer.com
3) Contacting Jason Kryshka or Andrew Coury at 954.360.0360
About Myxer
Myxer is the largest and fastest growing site for ad-supported mobile
content -- with over 14 million users, more than 22 million mobile downloads a
month, and a catalog of over 1 million ringtones, wallpapers, videos and
games. At http://www.myxer.com there are no hidden costs, no subscription
fees and no surprises. For content providers, advertisers and consumers,
Myxer's mobile platform enables radically simple and quick delivery of
content, or customized Web to mobile ad campaigns, regardless of the service
provider or mobile device being used. Named 2008 "Key Market Enabler in U.S.
Mobile Advertising" from Frost & Sullivan as well as Best Music Service at the
2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the
Global Messaging Awards 2008, Myxer's unique solutions continue to capture
global and national attention. To learn more and see some of the exciting
applications, go to demo.myxer.com
