NATPE ANNOUNCES WINNERS OF INAUGURAL MOBILE++ TOP 12 AWARDS

LOS ANGELES, CA, January 07, 2008 - The National Association of Television Program Executives (NATPE) today announced the winners of the first-ever NATPE Mobile++ Top 12 Awards, which showcase innovation and excellence in the mobile content marketplace. The award winners will be showcased during NATPE Mobile++ on January 28, 2008. Produced with Achilles Media, NATPE Mobile++ will for the fourth year kick-off NATPE's annual Conference & Exhibition being held January 29-31 at the Mandalay Bay Resort in Las Vegas.

The NATPE Mobile++ Top 12 Awards recognize the hottest properties in mobile content, as selected by an interdisciplinary jury comprised of leading digital media executives and the programming team of NATPE Mobile++. The awards jury based its decisions on factors such as the end-user experience and innovative use of the medium and the commercial viability of the application.

The award categories and winners are:

• Mobile Broadcast: Extending Broadcasting to the mobile space.
o Intersport for Sprint Exclusive Entertainment
o LSN for Local Wireless
o MediaFLO USA for FLO TV

• Mobile Social Networking: Innovative ways of connecting people through the mobile format.
o Loop Media Limited
o mPulse Media
o Zannel

• Mobile Gaming: Innovative games specifically designed for mobile devices.
o Cellufun for The Mobile Ring
o Comedy Central for South Park 10: The Game
o GestureTek for Eye Mobile

• Mobile Location-Based Media: Unique use of location/GPS technology to deliver content to a mobile device.
o Kamida for Socialight
o Node
o Yojo Mobile

"The NATPE Mobile++ Top 12 Awards showcase leading commercially viable mobile applications and innovative uses of the mobile medium," said Rick Feldman, President/CEO, NATPE. "These 12 companies are pioneers and innovators, providing real-world examples of some of the opportunities in the $5 billion mobile content market."

NATPE Mobile++ Top 12 Awards winners receive a complimentary registration and a 3-minute speaking opportunity during the NATPE Mobile ++ Conference to outline their mobile property before more than 700 mobile executives and leaders from the television and allied industries. These include keynote speakers such as Joe Jasin, Vice President, Corporate Development, at SK Telecom, South Korea's largest wireless carrier; Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks; and John Hadl, founder and CEO of Brand in Hand, which advises mobile companies and major brand marketers engaged in the mobile marketing.

More information about the NATPE Mobile++ Top 12 Awards is available online .

Enabled by HipCricket attendees of this year’s events can sign up for mobile alerts to get reminders sent directly to their mobile phone 30 minutes prior to the start of the session or event you wish to attend. Attendees can sign up to receive mobile alerts for a particular series of sessions or individual session by texting the alphanumeric code that follows the session description to the shortcode 36617.

About NATPE NATPE is a global, nonprofit organization dedicated to the creation, development and distribution of televised programming in all forms across all mature and emerging media platforms. NATPE develops and nurtures opportunities, both commercial and educational, for buying, selling and sharing of content and ideas.

About ACHILLES MEDIA LTD. Achilles Media is the management organization that manages the NATPE Mobile++. Achilles Media also produces the nextMEDIA events, the Banff World Television Festival and the History Makers International Summit of History and Current Affairs Producers. Achilles Media undertakes the organization of prime international events as well as training and development opportunities for content creators and other professionals in the television and new media.

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