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NAVTEQ Global LBS Challenge Launches With Global Sponsors Autodesk and Nokia

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Posted October 8, 2007

CHICAGO, Oct. 8 -- NAVTEQ , a leading global provider of digital map
data for vehicle navigation and location-based solutions (LBS), today
announced Autodesk and Nokia as Global Sponsors of the fifth annual
NAVTEQ Global LBS Challenge. The Global LBS Challenge invites
developers around the world to build innovative LBS applications that
work with mobile phones and/or wireless handheld devices using dynamic
positioning technology and NAVTEQ(R) map data. Participants have the
chance to compete for a global prize pool of cash and data licenses
worth $3 million USD, as well as gain priceless exposure for their
applications.

Several key companies in the LBS developer community are working with
NAVTEQ to sponsor this year's Global LBS Challenge, bringing with them
invaluable resources and opportunities.

 

  • Global Sponsors are Autodesk and Nokia
  • Platinum Sponsors for The Americas region are deCarta and ESRI
  • Platinum Sponsors for Europe, Middle-East, Africa (EMEA) region are
    deCarta, PTV and Movilforum
  • Media Sponsor is GPS World

    Nokia returns as a three-time Global Sponsor of the Global LBS
    Challenge, with the Nokia N95 serving as an Official Device for the
    2008 LBS Challenge. Autodesk also returns as a multi-year sponsor of
    the Global LBS Challenge but as a Global Sponsor for the first time.

    Global LBS Challenge participants compete for a sizeable global prize
    pool consisting of cash, licenses and services from NAVTEQ and sponsors
    of the event, with this year's prize pool the largest to date, valued
    at nearly $3 million USD.

    The Global LBS Challenge has now expanded into three regions: The
    Americas, Europe-Middle East-Africa (EMEA) and Asia-Pacific (APAC). The
    registration deadline for EMEA has been extended to 19 October 2007.
    Registration for The Americas is currently open and will be closing 7
    December 2007. Registration for the APAC region opens on 29 October
    2007 and closes 29 February 2008.

    Entries can be submitted in five categories-Content,
    Enterprise, Entertainment, Navigation and Social Networking. Winners
    are chosen by an elite panel of judges comprised of major wireless
    carriers, industry experts and venture capitalists.

    The Grand Prize Winner and runners up will be announced at the NAVTEQ
    Global LBS Challenge Awards Ceremony conducted in each region. Winners
    of the EMEA region will be announced during 3GSM in Barcelona on 12
    February 2008; winners of The Americas region will be announced during
    CTIA WIRELESS in Las Vegas on 2 April 2008; and winners of the APAC
    region will be announced during CommunicAsia in Singapore on 18 June
    2008.

    "We are delighted that the NAVTEQ Global LBS Challenge, now in its
    fifth year, continues to be a proven catalyst for growth and innovation
    in the LBS industry," commented Winston Guillory, senior vice
    president, global consumer and enterprise, NAVTEQ. "We are extremely
    pleased to be joined by such a dynamic lineup of sponsors, all of whom
    are recognized for their leadership and support for developers in the
    wireless LBS space."

    For more information about the NAVTEQ Global LBS Challenge, visit http://www.lbschallenge.com.

    About the NAVTEQ Global LBS Challenge
    First launched in 2003, the NAVTEQ Global LBS Challenge is focused on
    driving the development and visibility of innovative navigation
    solutions for wireless devices. From wireless business applications to
    sports, travel and security, integrating the accuracy and richness of
    NAVTEQ digital map data facilitates the timely evolution of the next
    wave of LBS. The 2008 LBS Challenge features a global prize pool valued
    at almost $3 million in cash and prizes.

    About NAVTEQ

    NAVTEQ is a leading provider of comprehensive digital map information
    for automotive navigation systems, mobile navigation devices,
    Internet-based mapping applications, and government and business
    solutions. NAVTEQ creates the digital maps and map content that power
    navigation and location-based services solutions around the world. The
    Chicago-based company was founded in 1985 and has over 3,000 employees
    located in 168 offices in 30 countries.


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