NAVTEQ Invests in Acuity Mobile to Further Expand Advertising Capabilities

NAVTEQ , a leading global provider of digital maps for vehicle
navigation and location-based solutions, has made an equity investment
in Acuity Mobile, Inc., which specializes in mobile location-based
advertising delivery. NAVTEQ has also extended its licensing of Acuity
Mobile technologies. NAVTEQ has extensive capabilities in mobile
advertising; this investment and the resulting collaboration will
enable NAVTEQ to enhance its ability to meet the growing demand for
interactive advertising delivered seamlessly onto location-aware
devices. Further, this agreement will make for a keener expertise and
insight into the interactive advertising space.

Acuity Mobile's embedded mobile advertising platform (EMAP)
technology is a marketing solution that provides geographically
targeted advertising. The company provides platform-independent,
real-time, interactive advertising content which can be targeted based
on relevance of offer, recipient preference, and precise location. The
service supports robust campaign management, tracking and reporting as
well as APIs for integration of ads into virtually any application on
any platform. "Acuity Mobile has focused on developing specific
technical and marketing capabilities in geo-targeted advertising and
higher-value mobile advertising," offered Gregg Smith, Acuity CEO.

"The investment in Acuity Mobile will serve as a fortification of
our interactive and mobile advertising delivery prowess," explained
John MacLeod, executive vice president, NAVTEQ. "Our research indicates
that the more finely we target advertising, the higher value it brings
to consumers and advertisers alike."

Using Acuity's EMAP technology, NAVTEQ will enable clients to
target consumers with real-time and geographic precision. In turn,
consumers will have advertising move with them, as their mobile mapping
applications unobtrusively present ads, offers, coupons, or other
promotions, based on their opted-in preferences. The ads might feature
audio, rich graphics, or calls to action such as routing to the closest
advertiser storefront. "NAVTEQ has more than seven years experience in
location-based advertising and this investment will serve to further
strengthen our expertise on the delivery side of the equation,"
commented MacLeod.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map
information for automotive navigation systems, mobile navigation
devices, Internet-based mapping applications, and government and
business solutions. NAVTEQ creates the digital maps and map content
that power navigation and location-based services solutions around the
world. The Chicago-based company was founded in 1985 and has
approximately 3,300 employees located in 167 offices and in 31
countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

About Acuity Mobile

Acuity Mobile is a leading provider of mobile marketing content
delivery solutions. Acuity Mobile's Embedded Mobile Advertising
Platform (EMAP) is a patented technology that enables Spot
Relevance(TM) -- the ability to deliver targeted marketing content to
the right person, at the right time, in the right location. EMAP
technology is used by carriers, advertisers and content owners to
ensure that relevant content (ads, offers, traffic, weather, etc.) is
delivered directly to mobile users based on their interests, time of
day and geographic location. The technology behind EMAP was first
developed in 2000 and patent protected since 2003. Acuity Mobile
harnesses the power of mobility to improve content delivery for
marketers and their consumers. For more information, please visit
http://www.acuitymobile.com.

This document may include certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These forward-looking statements include, but are not limited to,
plans, objectives, expectations and intentions and other statements
contained in this press release that are not historical facts and
statements identified by words such as "expects," "anticipates,"
"intends," "plans," "believes," "seeks," "estimates" or words of
similar meaning. The statements are based on our current beliefs or
expectations and are inherently subject to various risks and
uncertainties, including those set forth under "Item 1A. Risk Factors"
in each of the Company's most recent Annual and Quarterly Reports filed
with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to
changes in global political, economic, business, competitive, market
and regulatory factors. NAVTEQ does not undertake any obligation to
update any forward-looking statements contained in this document.