NBC UNIVERSAL CREATES LEADING DISTRIBUTION NETWORK FOR ITS MOBILE WEB SITES

NBC Universal (NBCU) announced partnerships with Verizon Wireless, AT&T and Research In Motion (RIM) to carry NBCU's rich ad-supported mobile web sites (WAP), significantly expanding the preeminent media company's web presence to mobile. A similar mobile web partnership with Alltel Wireless was announced in July 2007. Mobile phone users will experience direct access to NBCU content with the more than 60 WAP sites for brands that include NBC, NBC Sports, USA Network, SCI FI Channel, Bravo, CNBC, MSNBC, Universal Pictures, and Astrology.com. The announcement was made today by Jean-Briac (JB) Perrette, President, NBC Universal Digital Distribution.

"The combination of these partnerships with the leaders in the mobile industry and the promotion through NBCU's own TV and web platforms will raise the awareness and usage of NBCU's mobile offering,” said Perrette. "NBCU's efforts are in full force in the emerging mobile advertising market, and these timely deals will create valuable inventory for our advertising partners.”

NBCU's mobile web sites will be prominently placed on Verizon Wireless, AT&T, Alltel Wireless and the BlackBerry® application websites, and distributed directly onto the carriers' respective menus, and accessed via the relevant genre-specific folders. NBCU's partnership with the top wireless service providers in the country, as well as the leading smartphone manufacturers, will drive traffic to its ad-supported mobile web sites. JumpTap, a leading mobile search and advertising provider, will be NBCU's ad network for delivering and representing advertising inventory for a number of NBCU sites, which will be highlighted and promoted each week based on timely events, programs and news coverage.

In addition, TV and web platforms will market and promote additional ad-supported mobile opportunities related to NBCU properties, including a growing offering of interactive SMS voting, fan clubs and alerts from key areas such as entertainment, news, local media, and sports. And, NBCU will offer "Send to Mobile,” the direct integration of its mobile web sites and interactive SMS campaigns with NBCU's web sites, web widgets, and on-air promotions to help support and grow traffic. Mobile web sites include cast blogs, photos, episode guides, downloadable ringtones and wallpapers, as well as video.

For more on NBC Mobile, visit http://nbcmobile.com/. Art for NBCU programs and WAP sites can be found at NBCU Media Village, www.nbcumv.com.

About NBC Universal Digital Distribution:
NBC Universal Digital Distribution is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal Digital Distribution drives the company's North American distribution of content across the Internet, wireless, set-top devices and other emerging platforms, and leads content strategy for offerings that include video on demand (VOD), electronic-sell-through (EST), interactive television, and wireless products and services (WAP, SMS, etc.).