NBC Universal Launches Women@NBCU

Lauren Zalaznick, named today President, Women
and Lifestyle Entertainment Networks, announced the launch of
"Women@NBCU," a powerful combination of media assets reaching women
across multiple platforms.

This content and marketing initiative will create a unique approach
for advertisers to connect with this desirable demographic through NBC
Universal brands, including Bravo, Oxygen, iVillage, and Green is
Universal as well as other female-skewing properties such as the
"Today" show and certain NBC primetime programs such as "The Biggest
Loser" and "Lipstick Jungle."

"We have the unparalleled ability to reach the customized
psychographic female target everywhere they are, at every hour of the
day, every day," said Zalaznick. "Anchored by four powerful brands --
Bravo, Oxygen, Green, and iVillage, supplemented by the select
"boutique" properties across the NBC Universal landscape -- we've
created a one-stop shop to deliver custom female 18-54 audiences with
scale. "

With dedicated resources in the areas of content, research, sales
and marketing, Women@NBCU is a solutions-driven unit that will assist
clients in developing integrated, targeted marketing campaigns. In
addition to the network offerings across cable and on-line at iVillage,
Women@NBCU will offer additional female-focused marketing opportunities
including the "Today" show, NBC prime-time programming, select content
on cable properties such as CNBC, as well as utilize NBC Universal's
most powerful web and mobile properties.

"This strategy is right in line with our entire enterprise sales
approach which focuses on creating customized marketing solutions
targeted to a very specific demographic. When you are talking about
women in particular, NBCU has a particularly desirable group of assets
that can provide clients with a number of innovative opportunities,"
said Mike Pilot, President, NBC Universal Ad Sales and Marketing.

Women@NBCU reaches all women across all demographics, including the
most affluent and desirable on television. A demographic category much
sought-after by advertisers, women control 80% of all consumer
purchasing across every brand category. In addition, studies indicate
that the majority of women (75%) influence the purchasing decisions of
others by recommending products to their friends and family.

Day-to-day sales efforts for Women@NBCU will be handled by Senior
Vice President Susan Malfa, who will add this to her current
responsibilities overseeing Bravo and Oxygen Ad Sales.