Nellymoser’s New Mobile Music Companion Maxs Music for Network Operators

Nellymoser, provider of the most comprehensive platform for delivering
rich mobile media services, today introduced the Music Companion, its
newest Mobile Advantage Pack (MAP). The MAP is expressly created for
network operators to deliver a highly personalized experience for the
music fan while supplying the operators with a strong tool to promote
and merchandize individual artists, genres, labels or live shows.
Developed and delivered on Nellymoser’s
award-winning platform, the MAP can be expanded to include a range of
additional features.

“Our new Music Companion elevates the mobile
music experience by breaking down vast catalogs to provide relevant,
engaging content based on subscriber locations and personal preferences,”
said Dick Wingate, president, media development & chief content officer
of Nellymoser. “No longer will people have
limited music discovery and information on mobile phones. Now they can
get in-depth and timely access to their favorite artists, tours or
venues, as well as hear related or similar artists, within a single
service.”

The Music Companion MAP provides detailed, cross-linked music news and
information from Nellymoser’s content partner,
Muze, allowing subscribers to navigate through headlines, artist
biographies, discographies, concert tour dates, music charts, related or
similar artists and professional reviews, as well as listen to music
samples.

“Muze’s comprehensive media
information databases contain over 50 years worth of high-value
information about – as well as links to –
all types of entertainment media, providing the foundation for a robust
search and discovery tool,” said Paul
Brennan, Muze’s senior vice president of
media development & partnerships. “By
combining our extensive library of digital track samples with rich,
descriptive data about both the tracks and the artists, consumers can
have a much more rewarding mobile entertainment experience. They can
identify and purchase work by their favorite artists, as well as connect
to other works that might be of interest to them.”

Through the Music Companion MAP and based on personal and location-based
preferences, users can access the information they want quickly and
easily. They can also share their own opinions by rating artists, voting
on issues and participating in polls. As a result, clients can expand
their mobile channel presence and drive incremental revenues.

As network operators create more and more capabilities focused on
expanding the mobile phone’s role in consumers’
lives, Nellymoser’s MAPs are providing them
with rich, interactive services. Now network operators can create a
unique, branded music service with continuously refreshed content to
increase customer acquisition and retention and amplify sales in mobile
storefronts.

Nellymoser’s award-winning mobile media
services platform continues to serve as a strong backbone for leading
media companies and network operators. With prominent and well-known
customers, the company has extensive experience managing the
complexities of the mobile channel and integrating rich mobile services
with existing content management systems, network operator
infrastructure, billing systems and advertising networks. The company
will continue to introduce additional MAPs built on the comprehensive
Nellymoser Platform.

About Nellymoser
Nellymoser enables media companies and
network operators to establish and grow their mobile media businesses.
The company’s award-winning mobile media
services platform, combined with world-class mobile strategy and design,
gives customers everything they need to deliver high-quality,
interactive, rich mobile media experiences to the broadest audience. By
managing service delivery for its customers, Nellymoser handles all the
mobile channel complexities, from integration with existing
infrastructures to compatibility with the rapidly growing number of
handsets. Media companies and network operators can now reach more
consumers and increase retention rates with mobile services that include
on-demand audio and video, interactive and community features, and user
generated content. Customers include MTV Networks, Warner Music Group,
Sony BMG Music Entertainment, Hachette Filipacchi Media US, Microsoft,
Adobe, Leapfrog, Ericsson, Vivendi Universal and Electronic Arts. For
more, visit www.nellymoser.com.