netomat Powers IDJ Mobile--Island Def Jam’s WAP Portal; Brings Interactive Mobile Content to Music Fans

The Island Def Jam Music Group and netomat, Inc. a leading provider of
mobile content and community solutions, today announced the launch of the new
Island Def Jam Mobile WAP portal, IDJ Mobile.  Powered by netomat’s
Mobility Platform, IDJ Mobile can be accessed using the mobile phone’s
Internet browser at http://idjmobile.com.  
The mobile portal will initially launch with the latest news, photos and tour information
for groundbreaking artists such as Mariah Carey, Janet Jackson, Kanye West,
Rihanna, Fall Out Boy and Rick Ross, and will continually be enhanced with new
content from all Island Def Jam artists as well as with engaging, interactive
community tools to keep fans connected to their favorite artists.

 

“Island Def Jam is a big believer in mobile.  Our
partnership with netomat shows our commitment to giving our fans access to the
latest content and the best fan community experience whenever they want, on the
devices they carry everywhere they go,” said Christian Jorg, Senior Vice
President of New Media and Commerce at Island Def Jam.

“We are very excited about this opportunity because
netomat and Island Def Jam share a common vision,” said Kris Ramanathan, CEO of netomat.  “By
providing a unique mobile content and community site that offers fresh
information from artists and users alike and is simple to access and use, IDJ
Mobile enables fans to easily connect with their favorite artists and with
other fans.”

 

The IDJ
Mobile Portal allows Island Def Jam to create unique artist sites, and
integrate fan participation through content posting, user comments, and ongoing
promotions on the phone and web.  Fans will also be able to seamlessly
subscribe to its IDJ Mobile Premium subscription offering featuring exclusive
mobile content from IDJ artists. 

“IDJ
Mobile is uniquely positioned to take advantage of the convergence of web,
mobile content and advertising,” added Mark Lehmann, VP of Web and Mobile
Marketing at Island Def Jam. 
“I am convinced that offering fans relevant and dynamic content will keep
them coming back for more and thoroughly enjoying their experience.”

The IDJ
Mobile portal is accessible worldwide on any internet-enabled mobile phone.

 

About Island
Def Jam
The Island Def Jam Music Group is
home to a multi-cultural and diverse family of artists and has fast become one
of the most successful labels in the industry. It is comprised of Island
Records and Def Jam Recordings, and is in partnerships with Disturbing Tha
Peace and Slip N Slide. The roster boasts an array of talented artists
including Mariah Carey, Janet Jackson,  Kanye West, Fall Out Boy, The
Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi,
Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross , Young Jeezy
and Ne-Yo.

 

 

About netomat

netomat
is a "one-stop shop" for mobilizing web content and community,
offering strategy, execution, monetization and content delivery across
thousands of devices. netomat's mobility solutions work seamlessly across
mobile and web and our mobile strategy consulting services enables customers to
leverage our unique expertise and deep experience in the intersection of mobile
technologies and social media.  netomat is based in New York City. For more information, please
visit http://www.netomat.net.