Networks In Motion Strengthens Accuracy of Traffic Services on NAVBuilder Platform with Acquisition of TrafficGauge
Networks In Motion (NIM), the award-winning wireless navigation, hyper-local search and location-based services (LBS) company with the largest mobile phone navigation subscriber base in North America, today announced its acquisition of TrafficGauge, a leading provider of real-time traffic information.
The acquisition brings the expertise of TrafficGauge's staff into the NIM team as they develop the next generation of NIM's Traffic Sharing System, building upon the foundation of traffic feeds that were introduced in the fourth version of the NAVBuilder platform. Through this innovative system, every driver using NIM's navigation service helps generate "traffic sharing" information with help from data-aggregation server technology, which results in increased traffic accuracy. These advancements will be reflected in the next iteration of NIM's NAVBuilder platform, which provides the basis for carrier-branded navigation applications.
"Knowing traffic conditions such as accidents, construction delays and speeds on possible detours can make a world of difference to a driver," said Doug Antone, president and CEO of Networks In Motion. "By acquiring TrafficGauge, NIM will be able to leverage the company's data-aggregation server technology to further enhance the usability of NIM's popular navigation applications. This quantum leap in traffic flow accuracy, along with superior information about conditions used when calculating detours, will better meet customer expectations on traffic avoidance."
The acquisition will enhance NIM's existing services and does not mark a departure from the company's focus on location-based services for mobile phones, Antone noted. NIM has no plans to enter the merchant traffic data business; the acquisition did not include TrafficGauge's hardware devices business, customer base, service contracts or Web properties.
About Networks In Motion
Networks In Motion is an award-winning wireless navigation and local search company, powering some of the most innovative location-based mobile products in the marketplace. Networks In Motion powers cutting-edge, location-based services and search for leading mobile partners around the world including Verizon Wireless, AAA, AT&T, Ericsson, Sprint, TELUS, U.S. Cellular and YellowPages.com. NIM's NAVBuilder platform is the most widely used mobile phone navigation service in North America. Founded in 2000, the company is headquartered in Orange County, Calif., with additional offices throughout the EU, in China and Silicon Valley. More information is available at http://www.networksinmotion.com.