New App Store Available in 62 Countries

SAN FRANCISCO—June 9, 2008—Apple® today announced that downloads of its
iPhone™ SDK (Software Development Kit) have topped more than 250,000
since its launch on March 6. The iPhone SDK provides developers with
the same rich set of Application Programming Interfaces (APIs) and
tools that Apple uses to create its native applications for iPhone.
Apple today also announced that its amazing new App Store will be
available in 62 countries bringing a breakthrough way for developers to
wirelessly deliver their applications directly to iPhone and iPod®
touch users around the world. Users can download applications
wirelessly and start using them immediately.

“Developer reaction to the features, power and simplicity of the
iPhone SDK has been incredible,” said Philip Schiller, Apple’s senior
vice president of Worldwide Product Marketing. “We are seeing some
truly amazing native apps from our developers and think users are going
to love the breadth and depth of the applications available from the
App Store."

Leading developers such as AOL, Cisco, eBay, Electronic Arts,
Epocrates, TypePad, Salesforce.com and Sega have demonstrated
impressive native applications developed using the iPhone SDK.

“The SDK allowed us to build a groundbreaking new AIM client in
record time,” said Kevin Conroy, executive vice president, AOL. “The
platform’s elegance and ease of use has inspired our developers to
create innovative new web and SDK based experiences for iPhone and iPod
touch.”

“The iPhone SDK has given us an excellent set of tools and APIs to
create mobile extensions for FIM’s entire portfolio of web brands
including MySpace, IGN and Photobucket in the near term, and other
properties such as FOXSports.com down the road,” said John Smelzer,
senior vice president of Mobile for Fox Interactive Media. “The
popularity of the iPhone, along with the high demand for applications,
gives us an amazing opportunity to create groundbreaking mobile
experiences.”

“Cocoa-touch is a compact and robust application framework that
handles all the heavy lifting for developers so they can concentrate on
building their applications in record time with the legendary Apple
finesse we’ve come to expect,” said David Krantz, president of
YELLOWPAGES.COM.“ iPhone has been a game changer since it launched, and
the availability of our YELLOWPAGES.COM application on the App Store is
going to make a great device even better.”

“As mobile developers with primarily J2ME and BREW experience, we
were up and running with the iPhone within two weeks,” said Jonathan
Backer, manager of Mobile Engineering, The Walt Disney Company. “The
hardware is stable and full-featured, while the software development
tools are intuitive and represent a level of polish rarely seen in the
mobile arena.”

“Since the launch of the iPhone we have seen a steady rise in
traffic to the MLB.com mobile site so it made perfect sense to develop
a rich client application for the App Store,” said Adam Ritter, vice
president, Wireless Major League Baseball, Advanced Media. “Our
development staff was excited to work on an iPhone application and
reported that the SDK was robust and straight forward and contained
helpful development tools. All combined we were able to expedite our
development and deliver an application we know baseball fans will
enjoy.”

Pricing & Availability
The free beta iPhone SDK can be downloaded at developer.apple.com/iphone/program.
Membership to the iPhone Developer Program is available worldwide.
Developers set the price for their applications—including free—and
retain 70 percent of all sales revenues.

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Apple ignited the personal computer revolution in
the 1970s with the Apple II and reinvented the personal computer in the
1980s with the Macintosh. Today, Apple continues to lead the industry
in innovation with its award-winning computers, OS X operating system
and iLife and professional applications. Apple is also spearheading the
digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with
its revolutionary iPhone.