New Camera Feature Boosts TD Ameritrade Mobile Capabilities
SnapstockTM helps investors easily identify potential trading opportunities while on the go
OMAHA, Neb.--(BUSINESS WIRE)-- TD Ameritrade, Inc. ("TD Ameritrade"), a broker dealer subsidiary of TD Ameritrade Holding Corporation (NASDAQ: AMTD), today launched Snapstock – a new feature integrated into TD Ameritrade Mobile, which allows investors to approach shopping through a whole new lens.
The new feature allows investors to scan any product barcode to reveal the publicly traded company that produces the product. As most investors know, some of the best investment opportunities are borne out of products that consumers desire. Snapstock empowers consumers to utilize the information they already know (this is a great product) to consider investment opportunities in the company that produces the product.
“Investors tend to use our mobile trading platforms more for opening transactions than for closing ones,” said Nicole Sherrod, managing director of TD Ameritrade’s Trader Group. “Because of this fact, we sought to integrate innovative new features which help support our investors’ desire to always be on the lookout for investment opportunities no matter where they are – the drugstore, the mall, or the market.”
Snapstock is embedded in the latest version of TD Ameritrade Mobile, which is available to TD Ameritrade clients through both the Apple app store and Android Market. To use TD Ameritrade Mobile’s Snapstock, clients simply:
- Use their phone’s camera to invoke the Snapstock scanning software and with one tap, scan a product UPC Barcode. Snapstock will then return the quote detail for the ticker symbol if the company is publicly traded.
- Either place a trade on the stock or add it to a watch list. Clients can also choose to view news, Level II, Charts or Option Chains for the security.
“Retail investors are the primary consumers of products produced by companies with a high likelihood of capital appreciation,” Sherrod continued. “As such, they are at the forefront of the retail marketplace. They are well positioned to be at the leading edge of discovering the next big retail trading opportunity – potentially more so even than Wall Street. This new product integration helps investors take advantage of that edge.”
Photos of Snapstock can be found at www.tdameritrade.com/snapstock.
All TD Ameritrade prospective and current clients, regardless of which platform they use to trade, can go to www.tdameritrade.com/mobiletrading for more information on the mobile offering.
For the latest TD Ameritrade Holding Corporation news and information, follow the Company on Twitter, @TDAmeritradePR.
Apple, the Apple logo, iPad and iTunes are trademarks of Apple, Inc., registered in the U.S. and other countries. App Store is a service mark of Apple, Inc. Apple, Inc. is an independent company, unaffiliated with TD Ameritrade.
Android and TD Ameritrade are separate and unaffiliated, and not responsible for each other’s services and policies.
The risk of loss in trading securities, options, futures and forex can be substantial. Clients must consider all relevant risk factors, including their own personal financial situation, before trading.
AMTD-G
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NASDAQ: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for more than 36 years. An official sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org) /NFA (www.nfa.futures.org).
CONTACT:
TD Ameritrade Holding Corporation
For Media:
Beth Evegan, 201-369-5930
Manager, Communications & Public Affairs
beth.evegan@tdameritrade.com
@TDAmeritradePR
or
For Investors:
Jeff Goeser, 402-597-8464
Director, Investor Relations & Finance
jeffrey.goeser@tdameritrade.com
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INDUSTRY KEYWORDS: Other Consumer Technology Mobile/Wireless Professional Services Finance Retail Other Retail Consumer
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