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New Mobile Social Community Site that Revolutionizes the Mobile Content Industry for the Over 3 Billion Cellphone Users Worldwid

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Posted December 18, 2007

BOYNTON BEACH, Fla., Dec. 17 /PRNewswire/ -- Cellware.com is the first mobile social networking site to offer a complete selection of free mobile content, including ringtones, wallpaper, videos, games and applications, for all types of mobile phones. Created by Advertising.com's co-founder, John Ferber, Cellware combines a robust social network along with the ability to explore, create, and share great mobile content by users. Cellware (now in beta preview) will be a major content resource for those who want to truly realize the entertainment potential of today's mobile phones and portable devices. Cellware is working with major content producers to deliver users a wide spectrum of content from new & underground music to extreme sports and movie trailers to animation and mainstream TV content. Initial content partners include: Alliance, Arphiola, Norstar Media, NO GOOD TV, Go Music Network, Oddcast, Selectracks, SoundIdeas, 4info, and Hanaho Games.

Cellware also provides a whole suite of easy-to-use, fun tools for users to create original mobile content Cellware's unique business model is designed to share the site's advertising revenue with its members. Members of Cellware's free social community will be able to earn money with every piece of content they create. "Our vision is simple, we want to provide a fun, creative, social environment where all of our members can get the content they want as well as earn money for their original creations," says Ferber.

Informa, the leading international provider of specialist information that feeds the business community, recently measured mobile content to be worth 31 billion dollars and mobile social networking an additional 3.45 billion dollars. Cellware is revolutionizing the industry by integrating both mobile trends offering a way for users to create their own content and share it within a community environment with the added twist of earning potential for all members.

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"Cellware takes the consumer's mobile experience way beyond using the device for phone calls and text messages," says Ferber. Cellware is now available worldwide for free by visiting http://www.cellware.com/.

About John Ferber, Founder of Cellware
Founded in 2007 by John Ferber, CEO of Vandelay Industries and co-founder of Advertising.com, which he and his brother sold to AOL for $495 million dollars in 2004, Cellware (http://www.cellware.com/) is the latest and most advanced addition to the multi-billion dollar mobile content and social networking industry.

As a visionary in the development of online marketing software systems, Ferber was named Ernst & Young Entrepreneur of the Year in 2000 and one of Washington Techway's regional top executives under 30. He was also named one of ITRecruiter Magazines's Top Techies to Watch. Under his direction as Chief Product Officer, Advertising.com received numerous technology awards, including "Best Advertising Network" and "Best Optimization Technology."

Media Contact:
Kim Morgan
561-750-9800 x 233
kmorgan@transmediagroup.com

Cellware.com

CONTACT: Kim Morgan of TransMedia, +1-561-750-9800, ext. 233,kmorgan@transmediagroup.com, for Cellware.com

Web site: http://www.cellware.com/


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