New Mobile Trend Data Shows Rise in Searches for Movie, Book, Game and Productivity Apps

Chomp Releases Latest Consumer App Search Research

SAN FRANCISCO--(BUSINESS WIRE)-- Chomp today released monthly app search data reflecting the most significant trends based on consumer searches for Android and Apple iOS apps. Chomp’s most recent report shows that movie, book, game and productivity app searches are the most popular on the Android and Apple platforms. Games dominated in search requests on both platforms; however games lost overall search share on the Android platform while book searches realized a sizeable uptick. Paid app downloads increased by 2% on both platforms.

Queries for movies spiked during key blockbuster release dates demonstrating a strong correlation between app searches and movie title releases. The summer’s most popular titles (in order of search volume) were Cars 2, Transformers and The Green Lantern.

The top Android search queries were “free,” “games,” “entertainment,” “utilities,” and “music.” The top five Android app searches were for Dropbox, WeatherBug, Flash Player 10.3, Spotify, and eBay. The top iOS queries were “games,” “adventure games,” “entertainment,” “puzzle games,” and “utilities.” The top iOS app searches were for Tweetbot, Cut The Rope, Instagram, IMDb Movies & TV and Spotify. Spotify searches surged 250% around the U.S. launch.

App monetization increased as well. Paid app downloads increased by 2% over the last month on both Android and iOS—the third consecutive month of increases for both platforms.

Chomp’s detailed report, including statistics and infographics, can be found at http://chomp.com/etc/chomp-charts/jul-2011.

Over 1 billion apps are being downloaded each month and the number of available Android and iOS apps has surged to almost 1 million. As the number of apps increase, so does the need for effective app search.

About Chomp, Inc.

Founded in 2009 by Ben Keighran and Cathy Edwards, Chomp, Inc. is the only company to enable app search based on what an app actually does. One billion apps are being downloaded every month. As the number of apps explodes, it’s become difficult for users to find the perfect app for what they want to do. Chomp’s patent-pending algorithm is able to understand what an app does and what a user wants and then makes the best match. Chomp also allows developers to effectively integrate app search into their content. Chomp is funded by leading Silicon Valley investors, including Ron Conway, BlueRun Ventures as well as a number of ex-Google angel investors. The company is based in San Francisco, CA and can be found at www.chomp.com.

CONTACT:

K/F Communications for Chomp
Julie Karbo, 415-255-6505
julie@kfcomm.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Entertainment  Electronic Games  Technology  Consumer Electronics  Software  Mobile/Wireless

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