New Non Stop Music service offers unlimited music for 24 hours for only 49p

Mobile media company 3 (www.three.co.uk) today announces the launch of its new
Non Stop Music offering. This service gives customers unlimited access to eight
genre-based music streams, ranging from dance to classic for just 49 pence for
24 hours.

The Non Stop Music service aims to offer customers the best
possible streaming mobile music experience. Non Stop Music is like having your
own radio station; you can choose which type of music you want to listen to,
when you want to listen to it. By clicking on the icon of the station you want,
you'll be able to jump straight into the music.

Each station is on a 4
hour loop, and the new music will be updated every single week. You have the
ability to switch between the stations as often as you like, all included in the
49p for 24 hours fee. The Non Stop music service was developed in partnership
with Ericsson under its managed services agreement with 3.

John
Penberthy-Smith, Marketing Director, 3 UK said, 'At 3 we thrive on providing our
customers with the most innovative and exciting services on demand for the best
price. The new 24 hour streaming will I'm sure be hugely popular with our
customers. Our other music services such as MusicStore and dual downloads have
set the pace for the market.'

About 3
3 is a mobile media company
delivering a convergence of communications, entertainment and information to
customers on the move.

The three areas which form the core of its
business are:

• Communications – including all forms of personal communications, voice and
  video calling; text, picture and video messaging; and mobile blogging
• Entertainment – including television, music audio and video, computer games,
  and media publishing
• Information services – including wireless web, access to the best of the
  internet and a range of news services

3 UK is a member of the HWL
group of 3G companies, which include 3G operations in Australia, Austria,
Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon
Norway.

Three facts about 3:

• 3, a mobile media company, launched the UK's first 3G network
• 3 has over 4.1 million customers in the UK and over 15.9 million worldwide
  (August 2007 figures)
• The 3 network offers national coverage for calls and texts, and over 90%
  population coverage for 3G services.