New Referral Tool Set to Monetize Consumers’ Social Networks

Referzo Software Platform Enables Internet Retailers to Reward Customers for Product Referrals

DENVER--(BUSINESS WIRE)-- Referzo officially released its web-based referral tracking and payment software today after a successful debut at the Internet Retailer Conference & Expo. The platform-agnostic system redefines “word-of-mouth” advertising by allowing individuals to recommend products and services using Facebook, Twitter, email and virtually any form of electronic communication, and receive a referral fee for resulting transactions.

“As a Referzo test company, we found this to be the most affordable and easy-to-use pay-for-referral option available,” said Paul Shrater, co-founder of travel-sized product Internet retailer www.Minimus.biz. “This is the first time our customers have been able to monetize their own social networks by recommending our products and receive a percentage of resulting sales. Referzo makes it easy for customers to sign up and alert their friends about us. We’re able to reward our brand evangelists and gain valuable user insight and statistics to guide our marketing strategy.”

Adam Swiecki, a longtime Internet retailer and founder of Referzo, wanted a better way to generate referrals directly from customers visiting his retail websites. To accomplish this, Swiecki and his development team created an elegant, platform-agnostic system that takes advantage of the social network explosion, the movement toward rewarding social behaviors, and network integration tools using newly created application programming interfaces (APIs).

“This tool was designed to incentivize the long-tail of Internet publishers – individual customers who communicate with friends via Facebook, Twitter, and/or email – instead of professional bloggers or web marketers,” said Swiecki. “The result is a simple, flexible system that encourages individuals to refer products to their friends – directly or within their social networks – and get paid cash to do it.”

About Referzo

Denver-based online retailer Adam Swiecki wanted a simple way to pay his customers for referrals. Unsatisfied with what he found, his organization built its own software solution. The result is Referzo, a web-based affiliate marketing tool that gives millions of individual online consumers the opportunity to monetize their social networks seamlessly across all forms of electronic communications including Facebook, Twitter and email. For more information, please visit www.referzo.com.

CONTACT:

Referzo
Zach Friedman, 732-299-8582
zfriedman@metzger.com

KEYWORDS:   United States  North America  Colorado

INDUSTRY KEYWORDS:   Technology  Online Retail  Internet  Software  Other Technology  Mobile/Wireless  Social Media  Retail  Communications  Other Retail

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