New Version of NewBay's Photo & Video Album Drives ARPU For Operators

NewBay, the leader in digital lifestyle solutions for operators, today announced version 4 of LifeCache Photo & Video Album (PVA) which now includes advanced video editing; geotagging and 3rd party developer features. These new features will drive revenue and subscriber usage and will enable exciting new "mash-up" services and multi-screen interfaces to be easily developed. LifeCache PVA is the leading white-label multimedia album solution for operators that allows subscribers to easily create and maintain personal online albums for photos and videos, direct from their handset or Web browser.

The popularity of video is increasing rapidly, as people record more video content on handsets, digital cameras or camcorders, and want to share it with friends and family through albums and social networks. Given this growing trend, PVA version 4 video editing now enables subscribers to mix-up their own video content with trimming, splicing and transition features. The video is stored by the operator, and viewed and shared via mobile handsets, Web and TV. Other new features include: music overlays, special effects and photo movies; which all use an easy "drag-and-drop" interface.

Version 4 geotagging features enable users to organize, manage and search their photos and videos based on location. This feature set allows users to browse shared photos using map interfaces or view their own travels using a "media trail" map view. Geotags can be automatically added to photos and videos taken with GPS camera phones or added manually in the album by PVA users. NewBay's LifeCache handset client software can also embed geotags into media prior to uploading.

"Users digital content requirements are becoming increasingly sophisticated, and there is an emerging need to not only manage and share content, but also to access it across multiple screens," said Harry Wang, Director of Mobile Product Research at Dallas-based Parks Associates. "This presents operators with the opportunity to develop new revenue sources to supplement traditional voice revenues. NewBay's LifeCache PVA provides operators with the tools to monetize converged user-content management services."

To meet the increasing demand for converged user content services, PVA version 4 now includes a full 3rd party developer platform. This platform allows operators to pull user content into other services, develop "mash-ups" and enables developers to build fully customized user interfaces using almost any technology on any platform. This approach not only enables operators to derive revenue from other sources, but also drives convergence, by allowing content to be shared, viewed and managed across multiple devices (i.e. handsets, Web, TV, set-top boxes, games consoles, media servers and home networks). LifeCache PVA developer support includes a full featured API, sample code and a sandbox developer environment.

"NewBay is without doubt the world's most successful provider of photo and video album solutions to operators, working with leading operators such as T-Mobile, U.S. Cellular and Telefonica/O2," said Dr Nagappan Arunachalam, Chief Marketing Officer, NewBay Software. "When it comes to technological advancement and driving consumer usage trends, NewBay is leading the way. This is clearly demonstrated in the latest version of PVA which delivers an awesome user experience. Unlike direct-to-consumer offerings such as Flickr and Picasa, LifeCache PVA offers telco-grade scalability and allows operators to realize returns from the user content within their networks."

LifeCache PVA measurably boosts operator ARPU through increasing message and data traffic, and by driving SMS and email alerts on album activity. Operators also benefit from becoming a safe haven for precious photos and videos, which in turn reduces churn and furthers brand engagement.

PVA main features include:

- Upload photos and videos, from mobile and Web, and securely store in an online location
- Publish media to personalized albums and control who sees it with advanced sharing functionality
- Easily organize and locate media with useful tools such as "drag & drop", tagging and search capabilities
- Stay up-to-date with guest activity (e.g. comments) on albums, via SMS and email alerts.
LifeCache PVA v4 will be available from March 2009.

To experience a demo of LifeCache PVA, visit NewBay at Mobile World Congress, Barcelona, Spain (16 - 19 February 2009), Hall 1, Stand 1F17.

About NewBay Software

NewBay Software is the global leader in digital lifestyle solutions for operators, enabling subscribers to create, store, share and view user content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV. NewBay's telco-grade products include photo and video albums/blogs, digital vault, social networking, handset clients, network address book and messaging services.

NewBay enables operators to increase messaging, data and content revenue, strengthen customer loyalty and build communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for operators including T-Mobile, Telefonica O2, Alltel Wireless, Orange, Vodafone, U.S. Cellular, Swisscom, and SETAR NV. NewBay LifeCache is processing millions of messages everyday and stores billions of media for live operator services.

NewBay is based in Dublin, Ireland; London, UK; Dusseldorf, Germany; and Bellevue, USA. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Ventures.

For more information visit www.newbay.com.