New Yahoo! Mobile Homepage unveiled

Building on the newly unveiled Yahoo! homepage announced last week, today Yahoo! released a new mobile homepage, unveiling one of the most robust mobile Web sites currently available. Now, no matter where consumers venture during the course of their day, their favorite content, services and Internet experiences are always at their fingertips with a seamless Yahoo! experience across PC and mobile devices. Additionally, the dramatic redesign of the mobile homepage (http://m.yahoo.com) and other key properties for the iPhone browser, delivers a highly engaging mobile experience that sets a new industry standard.
 
As the leading Web brand on mobile in the U.S., Yahoo! reaches nearly 1 out of every 2 mobile Internet users in the country - more than 34MM unique users per month*. We provide simple, open, compelling and feature rich services that allow individuals to define their Internet experience on mobile.
 
One Continuous Experience across PC and Mobile:
Just like the new Yahoo.com, the new Yahoo! mobile homepage empowers consumers to use their phone to get everything they want from across the Internet in one place.
 
Beginning today, people can continue their Yahoo! experience on their mobile phone through true PC to mobile integration.  With the new Yahoo! homepage, people can easily add apps on the PC - from Yahoo! or virtually any other site on the Web - and then with a few simple clicks, transport their customized experience to their mobile device. Additionally, we scan for any changes that you make across the Yahoo! network on the PC - such as adding a stock to Y! Finance or an RSS feed to My Yahoo!, and see if you'd like to do the same to your Yahoo! mobile experience.
 
The new PC to mobile sync is available today on more than 400 devices in 17 countries, and is expected to rollout to additional markets and devices in the near future.
 
 
Redefining What Users Expect from Mobile:
To deliver highly compelling mobile experiences to our users, we're introducing brand new mobile optimized sites for some of the most used Yahoo! properties including the homepage, Search, Local, Finance, News, Mail, Movies, Address book, Calendar, Weather and more. Available initially on the iPhone^TM Safari browser, users can harness the power of Yahoo! to discover, stay connected, and stay informed while on the go. 
 
The dramatic iPhone redesign of the mobile homepage includes three tabs - ‘Today', ‘My Favorites' and ‘All Sites' - pulling together all of the services people use across the Web into a single mobile experience.  Consumers can update Facebook or Twitter, read the latest headlines, RSS feeds, stock quotes, sports scores and much more.
 
The ‘All Sites' tab provides more than a dozen mobile-optimized Yahoo! services like the brand new Yahoo! Local, where they can discover local news, weather, and search results as well as nearby food, theatres, events, gas, or even get maps and driving directions based on their current location.
 
We're introducing our best mobile search experience yet. Building on our award-winning mobile search, we're including a drop down menu to filter their searches by a specific categories including ‘Web', ‘Image', ‘Local', ‘News', ‘Wikipedia', or ‘Products'.  Of course, we analyze the consumer's intent to provide the best answers and results grouped according to the query.
 
The new sites and functionality are available initially on the iPhone^TM Safari browser in 17 countries. In the coming future we expect to rollout to the experience to additional countries and devices.
 
 
To begin your mobile Yahoo! experience, visit http://m.yahoo.com on your mobile phone.