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NewBay Brings Dynamic Social Address Book to Multiple Screens and Applications

Tools

Posted October 8, 2009

NewBay announces LifeCache SAB 2.0, a converged social address book offering for carriers

CTIA Wireless I.T. & Entertainment 2009

SAN DIEGO--(BUSINESS WIRE)--NewBay, the leader in digital lifestyle solutions, today announced LifeCache Smart Address Book (SAB) 2.0, a converged, telco-grade social address book offering for carriers. LifeCache SAB is a white-label address book that syncs, merges and updates contacts and dynamic content from multiple sources and stores the data securely in the cloud. SAB creates a single unified view of everyone you know - including all phone contacts, email addresses, instant messaging buddies and social networking friends. It provides a presence aware, contact-centric communication experience, accessible across multiple screens and applications.

"LifeCache SAB animates the user's static address book friends by combining contacts, social networking profiles, presence and location information. Interacting with contacts becomes an engaging experience for the user, resulting in increased voice and messaging traffic for carriers," said Dr Nagappan Arunachalam, CMO at NewBay Software. "We believe carriers are strategically positioned to provide the most comprehensive, user friendly social address book service as they can deliver access anytime, anywhere, and enable users to sync on-the-go. They also provide a wide range of communication options and ensure that users on any connected device are only a click away from their digital lifestyle cloud services."

Key new features of LifeCache SAB 2.0 include:

Aggregated address book:

  • Import contacts from multiple sources including Facebook, Gmail, Twitter, LinkedIn, and consolidate contacts into a single view.
  • Unique ‘merge pad' functionality provides an easy to use ‘drag ‘n drop' feature to combine multiple and duplicate contacts into one.

People-centric communication:

  • Communicate with contacts directly from SAB via a variety of channels including social network messaging, SMS, voice, IM, email, Inmail and status updates.

Social address book:

  • Add social networking elements to your contact list including friends' avatars/photos, status updates and online presence, and communicate with social network friends directly from address book.
  • Update your social network status across multiple sites directly from address book.

LifeCache SAB 2.0 combined with LifeCache Social Networking Gateway APIs enables carriers to easily connect to multiple social networking services including Facebook, Twitter and MySpace. Now with SAB, carriers can offer subscribers the choice to import their social networking friends, profile photos, status updates and other dynamic content to build a richer view of their social circle. Users are presented with a range of communication options and presence information so they can choose how best to communicate with their friends at a particular time, all direct from their personal address book on Web and handset. LifeCache SAB stimulates communication, increasing voice, messaging and data revenue for carriers while reducing subscriber churn.

LifeCache SAB 2.0 includes an intuitive web-interface and feature rich handset client experience. In addition, SAB's rich API integrates contacts into other LifeCache powered and third party carrier services, enhancing a subscriber's digital lifestyle experience.

To experience a demo of LifeCache SAB 2.0 or to meet NewBay at CTIA WIRELESS I.T. & Entertainment 2009, in San Diego, email: sales@newbay.com.

About NewBay Software

NewBay Software is the leader in digital lifestyle solutions for carriers, enabling subscribers to create, store, share and view user content. NewBay LifeCache product suite empowers carriers to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV. NewBay's products include photo and video albums/blogs, digital vault, social networking, handset and desktop clients, network address book and messaging services. NewBay LifeCache products are built on NewBay's Astra user content platform to uniquely provide telco-grade, scalable solutions.

NewBay enables carriers to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for carriers including T-Mobile, Telefónica O2, Orange, Vodafone, U.S. Cellular, Alltel Wireless, Swisscom, and SETAR NV. NewBay LifeCache is processing millions of messages daily and stores billions of media for live carrier services.

NewBay is based in Dublin, Ireland, Bellevue, USA, London, UK and Dusseldorf, Germany. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Ventures.

 

Contacts

NewBay Software
Carol Clavin
T: +1 (425) 455 2577
M: +1 (425) 246 9049
cclavin@newbay.com
or
Amanda Campbell
T: +353 1 6350700
M: +353 86 6069177
acampbell@newbay.com