NewBay Opens Offices in Asia-Pacific to Support Increased Demand for Digital Content Services

Growing APAC client base, including LG Electronics and Australian operator Telstra, drive expansion

DUBLIN--(BUSINESS WIRE)-- NewBay (http://www.newbay.com), the leader in digital content services, today announced the opening of business development offices in Sydney, Australia and Seoul, South Korea to service the company’s growing client base in Asia-Pacific, including LG Electronics and Australia’s largest operator, Telstra.

Commenting on NewBay’s expansion, Paddy Holahan, CEO said, “We are delighted to be expanding our presence in Asia-Pacific. Establishing a local base will enable us to accelerate our growth plans for the region, identify new market opportunities, and provide on the ground support for our client base. Asia is the hub for consumer device innovation and we are now in a stronger position to work more closely with operators and device makers in APAC to drive innovation, usability and adoption of digital content cloud services.”

NewBay has been working with LG Electronics for a number of years, and provides the enabling platform and APIs that power LG’s social networking service on Android devices. NewBay LifeCache Social Networking Gateway (SNG) enables users to access Facebook and Twitter from LG handsets, and integrates social networking information into LG’s traditional contact list to create an enriched social address book. Earlier this year NewBay announced that it has strengthened its relationship with LG Electronics in a global licensing deal to provide social networking across a broader range of markets and consumer devices.

In Australia, LifeCache SNG is the technology behind the popular Tribe social networking service deployed by the country’s largest operator, Telstra. Telstra Tribe delivers unmetered access to Facebook, Twitter and MySpace from one central location on the handset. The service is not limited to smartphones and can be accessed from a range of consumer devices including feature phones and tablets on Telstra’s Next G™ network.

About NewBay

NewBay enables operators and device makers to deliver a lifetime of digital content experiences across any connected device. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache enables customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.

CONTACT:

NewBay
Amanda Campbell
T: +353 1 6350700
M: +353 86 6069177
acampbell@newbay.com

KEYWORDS:   Australia  United States  Europe  Asia Pacific  North America  Australia/Oceania  New York  South Korea  Ireland

INDUSTRY KEYWORDS:   Technology  Internet  Networks  Software  Telecommunications  Other Technology  Mobile/Wireless

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