NewBay’s Social Networking Solution now Supports Popular Chinese Sites

NewBay adds new destinations including Sina Weibo and RenRen to LifeCache Social Networking Gateway

SEATTLE--(BUSINESS WIRE)-- NewBay (http:/www.newbay.com) the leader in digital content services, announced today that it has expanded its LifeCache Social Networking Gateway (SNG) to support popular Chinese sites such as Sina Weibo and RenRen. With these new destinations, NewBay can now enable operators and device makers to launch aggregated social networking services across all consumer devices including mobile phones, tablets and TVs in China.

“The addition of Sina Weibo and RenRen further demonstrates NewBay’s commitment to providing the most comprehensive, aggregated social networking experience across all consumer devices, with a superior user experience. Users can view activity across all social networks in a single feed and upload photos and videos to multiple sites with one click. Our focus on adding new destinations to LifeCache ensures operators and device makers can provide services that are of relevance to users in their local markets,” said Dr Nagappan Arunachalam, CMO at NewBay.

Guowei Cao, CEO at Sina Weibo said, “Sina Weibo is one of the leading social networks in China with over 140 million users. Giving our users the opportunity to interact via our service anytime, anywhere, from any consumer device is important to us. We chose to partner with NewBay because of its commitment to the advancement of mobile social networking and its focus on providing the best possible subscriber experience. NewBay’s LifeCache Developer Program and proven APIs made the process to connect to its Social Networking Gateway as seamless and quick as possible for us.”

“NewBay’s LifeCache social networking API allowed us to easily and efficiently connect to the SNG and instantly be part of an enabling platform to extend the reach for our service. In addition, NewBay’s API is fully mobile-optimized ensuring all media is transferred as a series of small files, improving data transmission speed and efficiency and providing a positive user experience on the service,” said Wu Jiang, Vice President at RenRen.

NewBay’s award winning LifeCache Social Networking solution presents popular information from social networks in a single screen, allowing users to instantly engage with friends and family across multiple third party sites including Facebook, Twitter and Myspace. LifeCache SNG is the most feature rich system, providing a single integration point for operators and device makers to instantly connect with multiple online communities. NewBay’s LifeCache APIs enable operators, device makers and application developers to easily build social networking services and add social networking functionality into other digital lifestyle services such as digital vaults, photo and video albums, notification systems and social address books. Sina Weibo and RenRen are now fully integrated connectors on LifeCache SNG, presenting broader service offering for customers and more choice for consumers.

NewBay has extensive experience in powering successful social networking services for operators and device makers worldwide, enabling services for France Telecom/Orange, AT&T, Telstra and LG Electronics. This announcement follows NewBay’s recent expansion into Asia-Pacific with the opening of business development offices in Sydney, Australia and Seoul, South Korea to service the company's growing client base in the region.

About NewBay

NewBay enables operators and device makers to deliver a lifetime of digital content experiences across any connected device such as mobile, PC, tablets and TV. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache enables customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.

NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.

NewBay is based in Dublin, Ireland; Seattle and Atlanta, USA; London, UK; Dusseldorf, Germany; Sydney, Australia and Seoul, South Korea. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.

CONTACT:

NewBay
Carol Clavin
T: +1 206 576 3000
M: +1 425 246 9049
cclavin@newbay.com

KEYWORDS:   United States  Asia Pacific  North America  China  Washington

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Telecommunications  Mobile/Wireless  Social Media  Communications

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