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NFL Mobile Live Only From Sprint Gives Fans Unequaled Live Mobile Access to the NFL

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Posted September 4, 2009

As the NFL kicks off its 90th season, football fans will again be able to catch
all the live action for every game from their mobile phone with NFL Mobile Live
only from Sprint (NYSE:S). Music fans also win with NFL Mobile Live, which will
carry NFL Network`s live telecast of the pregame show featuring performances by
Tim McGraw and the Black Eyed Peas. The 30-minute pregame airs at 8 p.m. EDT on
Sept. 10 before the season-opening game between the Pittsburgh Steelers and
Tennessee Titans.

Only with the Sprint Now NetworkTM - America`s most dependable 3G network(1) -
can fans get the instant gratification that NFL Mobile Live provides,
including:

* live radio broadcasts of every regular-season NFL game from both the home and
road teams` flagship stations.
* a live telecast of NFL Network available 24/7.
* live telecasts of all eight games televised by NFL Network beginning Nov. 12
when the Chicago Bears face the San Francisco 49ers.
* a bevy of on-demand video highlights, including Sprint "Can`t-Miss Plays"
where fans can vote for their favorite of the top three plays each week of the
season to be entered into the Can`t-Miss Plays sweepstakes and a chance to win
one of 17 trips to Super Bowl XLIV.
* a "send to a friend" link that allows customers to send "Can`t-Miss Plays" and
other video highlights from their Sprint phone to other Sprint video-enabled
phones.
* real-time text alerts when players or teams score, including video alerts.
* injury reports and breaking news with updates from ProFootballTalk.com.
* the latest team-specific information with blogs for all 32 NFL teams courtesy
of SBNation.com.
* statistics and player bios.

One of the most popular applications from Sprint, NFL Mobile Live reached 1
million downloads quicker than any other application in the company`s history
during the 2008 season. It also drives more usage than any other downloadable
application Sprint offers. Sprint subscribers can download NFL Mobile Live by
texting NFL to 7777 (standard text-messaging rates apply).

"NFL Mobile Live continues to be an ideal resource of NFL information for people
who love the NFL but who lead busy lives," said Steve Gaffney, Sprint`s director
of sports and entertainment marketing. "The live content we`re providing with
NFL Mobile Live, including live radio broadcasts of regular-season games and the
live telecasts of NFL Network, is unique to Sprint and continues to be
incredibly popular with our subscribers."

Fantasy football players can use NFL Mobile Live to get an edge over their
league rivals with wireless capabilities only Sprint can provide. Fantasy
players can manage their teams from their phone by tracking their players with
real-time text alerts and expert fantasy analysis.

Powered by Sprint`s Now Network - recently named most reliable in a 13-city test
by PC World - NFL Mobile Live is available on most Sprint handsets, including
Palm® Pre(2), and is included at no additional charge with Sprint Everything
plans with data starting at $69.99. It`s also included with the Simply
EverythingTM plan, which combines unlimited nationwide voice, messaging and
extensive data services for just $99.99 per month (monthly prices exclude Sprint
surcharges and taxes). With other Sprint plans available on phones other than
Palm Pre, customers can get NFL Mobile Live by adding a Data Pack, starting at
$15 per month.

Sprint`s value-oriented service plans offer significant savings vs. the
competition. For example, the Sprint Simply EverythingTM plan saves customers
$1,200 over the comparable plan for AT&T`s iPhone, and more against Verizon`s
smartphone and PDA pricing for a two-year period.(3)

Sprint is the only wireless carrier to offer Ready Now service with trained
retail associates to work one-on-one with customers to personalize their
handset, set up features and demonstrate how it works before the customer leaves
the store. Customers have the choice of sitting down with a Sprint retail
associate at the time of purchase or they can schedule an appointment for a
later time at www.sprint.com/storelocator.

 


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