National Football League Players Incorporated
(NFL PLAYERS) and Airborne Mobile have announced a partnership which will give
fans across North America the ability to customize mobile devices with images
of their favorite NFL players.
Airborne recently renewed its agreement with the NFL, allowing the company to
provide league marks to handsets across North America. By connecting with NFL
PLAYERS for the unique rights to create and distribute player-specific
content, Airborne has taken the next step in satisfying football fans across
the continent.
"With this new partnership, we're happy to now be able to offer fans a full
and complete suite of pro-football mobile content; from their favorite team
logos to images and tones of their favorite players," said Angela Tanzi,
Vice-President, Product & Operations for Airborne Mobile. "These
personalization products offer fans the most portable, in-your-face way to
show support for their favorite teams and players."
Fans can choose from a variety of wallpapers, ringtones and applications that
transform their handset into a shrine to their favorite NFL player. With
superstars like Peyton Manning, Larry Fitzgerald, Adrian Peterson and Ben
Roethlisberger as well as promising rookies such as Mark Sanchez and Jason
Smith, fans will have no problem finding a favorite.
"Airborne's collection of player content helps bring our athletes and their
personalities to life through individual fan connections," said Keith Gordon,
Acting President of NFL PLAYERS. "Given the increasing reliance on mobile
technology, we see this as a great way for players and fans to connect on a
more personal level."
The new suite of content will be available on the My NFL Wireless web portal
and North American carrier decks in October.
About Airborne Mobile Inc.
For over a decade, Airborne Mobile has blazed a distinctive trail, helping to
pioneer, build and establish the burgeoning mobile media space by conceiving,
creating and distributing best-of-breed mobile programs. Whether it's
messaging, graphics, video, ringtones, ringback tones, full-track downloads or
supporting websites, the company is driven by market objectives and product
originality, and infuses the appropriate technology to ensure their delivery.
Ever since its debut, Airborne has been renowned as the "go-to" mobile company
by well-known consumer brands like Family Guy(TM), The Cleveland Show(TM),
American Dad(TM), King of the Hill(TM), FHM(TM), NFLPA(TM), Food Network(TM)
and Marc Ecko Enterprises(TM) to reach the palms and pockets of their
customers; by major wireless carriers for innovative products, merchandising
and help with new initiative launches; and by promotional partners like ad
agencies and retailers to deliver their messages via a most unique media
channel. Airborne's distribution network is vast, partnering with every major
wireless carrier in North America, as well as being well-established in the
world of off-deck distribution. Airborne can further be explored by visiting
www.airbornemobile.com.
About NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the
NFL Players Association. Representing more than 1,800 active and many
memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players
and markets them as personalities as well as professional athletes. Through
an exclusive sponsorship agreement between the organization and the NFL,
players are integrated into NFL sponsor activation programs. In addition,
under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM,
the company's official Web site is part of the part of the NFL Internet
Network. Each year NFL PLAYERS negotiates and facilitates extensive player
marketing opportunities for players. NFL PLAYERS activities include retail
licensing, corporate sponsorships and promotions, special events, radio and
television projects, publishing and internet. For more information, please
visit NFLPLAYERS.COM.
