NFL PLAYERS Launches YouTube Channel Offering Exclusive Behind-the-Scenes Footage of NFL PLAYERS

New channel offers exclusive 'behind the scenes' footage of the NFL's biggest
stars.

WASHINGTON, Oct. 20 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing
subsidiary of the NFL Players Association, announced today the launch of the
NFL PLAYERS YouTube channel. The channel, which can be viewed at
www.YouTube.com/NFLPLAYERS, features exclusive behind the scenes footage of
the NFL's brightest stars.

Fans of the NFL will have a unique opportunity to connect with their favorite
players on the most popular online video platform, YouTube. The interactive
site, www.YouTube.com/NFLPLAYERS, allows subscribers to view original video
content and receive customized updates and alerts every time new content is
uploaded.

A wide array of content, including player-generated videos and original
programming produced by NFL PLAYERS, will be featured on the
YouTube.com/NFLPLAYERS channel. Highlights include segments from NFL PLAYERS'
award winning original series "Helmets Off." From rookies touring their
hometowns to veterans working out before training camp, there's nowhere else
on the Web like YouTube.com/NFLPLAYERS for up-to-date videos on the biggest
personalities in the NFL.


"The opportunity to circulate our unique player content through a highly
trafficked channel like YouTube helps raise awareness and visibility for our
players.  It also provides an opportunity for partners and fans to engage our
athletes on a much more personal (off-the-field) level," said Keith Gordon,
Acting President, NFL PLAYERS


The NFL PLAYERS YouTube Channel creative mirrors the theme of this season's
NFL PLAYERS brand campaign "Strength in Numbers."  The channel offers links
back to NFLPLAYERS.COM where fans can experience the interactive campaign and
browse additional behind-the-scenes content related to their favorite players.


Visit NFLPLAYERS.COM for more information or subscribe today at
www.YouTube.com/NFLPLAYERS. 


About NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the
NFL Players Association.  Representing more than 1,800 active and many
memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players
and markets them as personalities as well as professional athletes.  Through
an exclusive sponsorship agreement between the organization and the NFL,
players are integrated into NFL sponsor activation programs.  In addition,
under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM,
the company's official Web site is part of the NFL Internet Network.  Each
year NFL PLAYERS negotiates and facilitates extensive player marketing
opportunities for players.  NFL PLAYERS activities include retail licensing,
corporate sponsorships and promotions, special events, radio and television
projects, publishing and internet.  For more information, please visit
NFLPLAYERS.COM.