NIELSEN MOBILE PROVIDES GOOGLE AND YAHOO! SEARCH DATA

Google leads in mobile Internet search provider share followed by Yahoo!, together accounting for 79% of the mobile Internet search market.

Top 3 Mobile Internet Search Providers for Q1 2008 by Provider Share
1. Google (61%)
2. Yahoo! (18%)
3. MSN (5%)

More about mobile Google and Yahoo! search users
- Google and Yahoo! mobile search skew male; 65% of Google search users and 63% of Yahoo! searchers are male.

- At 9.0 searches per month, Google users search more frequently than users of any other mobile Internet search provider. Yahoo! is the third most frequently-used provider, with Yahoo! users searching 6.7 times per month.

- Google and Yahoo! mobile searchers seek out the same objectives in nearly equal proportions.

Top 3 Mobile Internet Search Categories for Q1 2008

Google

Yahoo!

Information

33%

33%

Local Listings

29%

24%

Websites/Navigation

27%

26%

- 44% of Google users rate their satisfaction with mobile Internet search between 8 to 10 on a 10-point scale, compared to 40% of Yahoo! searchers.

About Nielsen Mobile

Nielsen Mobile, a service of The Nielsen Company, is the world's largest independent provider of syndicated consumer research to the telecom and mobile media markets. Nielsen Mobile focuses exclusively on tracking the behavior, attitudes and experiences of mobile consumers; their reports also provide up to seven years of data on internet, video, gaming, audio and advertising trends for mobile phone users. Nielsen's technology-driven research provides unique and holistic insight into how mobile customers use their devices and what they think about brands, devices and services. For more information, please visit www.nielsenmobile.com.