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Nokia Ad Business to Power Mobile Advertising for Handmark

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Posted November 19, 2007

Nokia Ad Business today announced it is working with Handmark, a
leader in mobile media, to provide an end-to-end mobile advertising
solution for its Pocket Express mobile data application. As part of its
turnkey mobile advertising services, Nokia will provide ad serving,
participate in media sales, and offer additional mobile solutions for
advertisers.

Nokia Ad Business was formed when Nokia acquired mobile advertising
leader Enpocket on Oct. 5, 2007. This acquisition enables advertisers
to reach more than 100 million mobile consumers. By collaborating with
Nokia Ad Business, Handmark will leverage the Nokia Ad Platform to
serve ads in its Pocket Express mobile service, reaching millions of
mobile professionals.

"Pocket Express is largely comprised of high income business
professionals -a very desirable audience for advertisers," said Douglas
Edwards, Handmark co-founder and CMO. "With the help of Nokia Ad
Business, we are able to offer advertisers a unique opportunity to
reach this attractive demographic on their most personal device."

The program will launch early next year, and will serve as a new revenue stream for Handmark.

"We are pleased to work with high quality mobile content publishers
like Handmark," said Vice President and Head of Nokia Ad Business Mike
Baker. "Nokia's vision for mobile advertising is to build an open
advertising marketplace that is brand safe. Handmark is a great
addition to our media offering."

About Nokia

Nokia is the world leader in mobility, driving the transformation
and growth of the converging Internet and communications industries.
Nokia makes a wide range of mobile devices and provides people with
experiences in music, navigation, video, television, imaging, games and
business mobility through these devices. Nokia also provides equipment,
solutions and services for communications networks. www.nokia.com

About Nokia Ad Business

Nokia Ad Business combines the recently acquired Enpocket, the
global leader in mobile advertising, together with Nokia Ad Service and
Nokia Advertising Connector, to build the world's largest open
marketplace for mobile advertising. Nokia Ad Business offers
advertisers unrivalled reach to global audiences through advertising on
premium advertising network and provides brands with end-to-end,
turnkey solutions that make marketing to the personal device simple and
effective. With an award-winning platform and worldwide partner network
of mobile operators and publishers, Nokia Ad Business delivers high
return-on-investment (ROI) mobile advertising experiences.

About Handmark

Handmark(R) is a global leader in the development and distribution
of mobile media, focused on creating and delivering consumer-friendly
access to the best news, reference, and information content for mobile
phones and other wireless handhelds including BlackBerry(R), Palm(R)
Treo(TM), Symbian and Windows Mobile(R) devices. Handmark signature
products, including the award-winning Pocket Express(TM), transform
ordinary handsets into powerful business and entertainment tools. The
company manages distribution partnerships around the world with major
device manufacturers and operators. These partnerships, along with its
technology and distribution relationships with CNN International, The
Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, EA
Mobile and Zagat Survey as well as all major U.S. mobile operators,
play a large part in the company's growth and success. Handmark has
offices in London, UK; as well as in the U.S. in Kansas City (world
headquarters); San Francisco; Atlanta; New York; and Dallas. For more
information, visit http://www.handmark.com.


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