Nokia Expands Advertising Network With Mobile Content Site "MOSH"
ESPOO,Finland, June 4 /PRNewswire-FirstCall/ -- MOSH
(http://mosh.nokia.com), a mobile and online content consumption, creation
and sharing service, has joined the Nokia Media Network, and now offers
advertisers the opportunity to reach customers around the globe who are
downloading original mobile content. The Nokia Media Network provides reach
to more than 100 million consumers around the globe through advertising on
blue-chip mobile publishers, operator partners and Nokia properties.
"We are committed to expanding the Nokia Media Network, which is growing
rapidly in both reach and quality, so we can drive greater results for our
brand advertisers," said Mike Baker, vice president and head of Nokia
Interactive Advertising. "The MOSH audience, comprised of the heaviest users
of mobile content around the world, is particularly desirable to many of our
MOSH has launched its "Spotlight" program, a 'paid placement' advertising
initiative, where advertisements are Spotlight-branded and placed above all
organic browse, search and contextual placements. Spotlight gives brands and
mobile content companies the opportunity for promotion with highlighted
placements for their content. Spotlight content is always front and center
for all MOSH users to see, and, as MOSH is seamlessly integrated between Web
and mobile, so too are the Spotlight campaigns, including banner ads for both
the mobile and traditional Internet.
The feature has already proven to be a great success for its initial
customers. Vringo, a U.S.-based video sharing community that allows consumers
to find, create and share video ringtones, was a launch partner in the
Spotlight program. Since signing up as a Spotlight partner in early May,
Vringo's downloads have increased by over 100 percent.
"Vringo is thrilled with the way the MOSH user community has embraced our
application," said Andrew Perlman, Vringo general manager and SVP of content
and community. "The additional visibility the Spotlight program provides has
helped us gain additional exposure and users on a scale that has exceeded our
BLUE LION mobile, aGermany-based developer of interactive mobile
applications, was both an early uploader to MOSH as well as partner in the
Spotlight Program with BLUE LION's mobile software, "qeep." Qeep is a
Java-based multilayered mobile social networking application that includes
free messaging, photo blogging and multiplayer gaming. Since signing up as a
Spotlight partner in early May, downloads of qeep have increased by over 95
"We are very happy that qeep has been a pioneer of the Spotlight
Program," said Christian Schulte, co-founder and managing director of BLUE
LION mobile. "Thanks to MOSH, downloads of Qeep have escalated significantly.
We will therefore be expanding our participation in the Spotlight program."
Additionally, Universal Pictures will be launching a Spotlight campaign
in promotion of the studio's new film, "Wanted."
A completely open platform, MOSH connects content creators ready to
upload and showcase original content (applications, games, graphics and
themes) with a global community of consumers who are looking for it. For more
information: http://mosh.nokia.com or http://mosh.nokia.com/spotlight.
Nokia Interactive Advertising provides brands with all they need to
connect with and engage the mobile consumer, including the following:
- The Nokia Media Network, which provides reach to millions of mobile
Internet users through advertising on blue-chip mobile publishers,
operator partners and Nokia services.
- Nokia Interactive Solutions, which creates end-to-end, high-performance
mobile experiences for brands and their customers.
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people to
experience music, navigation, video, television, imaging, games, business
mobility and more. Developing and growing our offering of consumer Internet
services, as well as our enterprise solutions and software, is a key area of
focus. We also provide equipment, solutions and services for communications
networks through Nokia Siemens Networks.
SOURCE Nokia Corporation