Nokia WidSets Selects MCN to Power Real-Time Mobile Search Across its Universe of Content and Widgets

Mobile Content Networks (MCN), the leading provider of real-time Federated mobile search solutions, today announced that Nokia's WidSets service has selected its white label platform, MobileSearch.net, to power WidSets Search for its millions of mobile users.
WidSets Search will allow users to effectively find new widgets, providing a short description and view of the widget for immediate download. In addition, WidSets Search services will encompass several content and information channels, including images, yellow pages, news, weather and more. Search results will be provided by the mobile web, in order to enable the best possible experience for optimized mobile internet navigation. WidSets Search has launched in Finland and will be rolled out to European and global users as part of the global WidSets initiative.
WidSets Search makes it easier for people to take their favorite internet content with them anywhere. With more than 5,000 widgets now available in the content library, and a universe of mobile content and information waiting for mobile users, finding that content most efficiently is a fundamental issue. WidSets Search is a major step forward in mobile content and information discovery.
"Nokia is known for setting the pace for innovation around the mobile user experience and we are delighted to be part of the global WidSets service offering," said MCN CEO Marc Bookman. "We've dedicated ourselves to the principles of user-centric search aimed at delivering actionable mobile content results in the fewest clicks, and are pleased that Nokia shares this philosophy with us."
About WidSets by Nokia
Launched in October, 2006 Nokia WidSets is a mobile content consumption, creation, and sharing service currently available in 56 languages and featuring more than 5,000 widgets that have been downloaded by more than 7,000,000 mobile users. WidSets are device agnostic and are optimized for mobile consumption and sharing. WidSets is also part of the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers.
About MCN
MCN's mission is to provide mobile network operators, mobile portals, and mobile content providers with the most advanced whitelabel Mobile Search Management solution (MobileSearch.net) that delivers the right answers in 2-3 clicks, in any language and across any mobile network and mobile device. MCN launched MobileSearch.net services in Finland in November, 2005 and currently supports more than a dozen distribution partners in Japan, Finland, Thailand, China, and the U.S. covering over 130,000,000 mobile subscribers.
Designed with the belief that end user needs come first, MobileSearch.net provides the seamless Search Management infrastructure and user experience that operators, portals, and distribution partners need to manage high value mobile search and mobile advertising services across multiple channels of digital content and information.
Based on a unique, patent-pending use of Federated Search technology developed by MCN specifically for the mobile industry, Mobilesearch.net is a turnkey, hosted, ASP solution that launches in weeks and scales to support any number of content channels or content sources - all tailored to the customer's brand and business rules.
MCN's business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Japan, Finland, the U.K., the Netherlands, Thailand, and the U.S., and operates data centers in Japan, the U.S, and Europe. For more information, please visit http://www.mcn-inc.com .