The NPD Group to Acquire In-Stat
Acquisition Extends NPD Analyst Services in Mobile Internet and Digital Entertainment
PORT WASHINGTON, N.Y.--(BUSINESS WIRE)-- The NPD Group today announced that it has signed an agreement to acquire In-Stat LLC, an analyst-based research company focused on the mobile and digital entertainment industries. The acquisition will further strengthen NPD’s analyst businesses by expanding its global coverage in these market sectors. NPD also owns DisplaySearch, an analyst services firm and the worldwide leader in flat panel display and electronics market research and consulting.
In-Stat offers reports and advisory services that help its clients understand and identify opportunities in the rapidly-converging world of mobile phones, connected devices, and digital entertainment. Its clients include technology vendors, equipment manufacturers, service providers, and media companies. By offering information on the market ecosystem, including forecasting and analysis, In-Stat also complements NPD’s existing consumer and retail sales tracking services for the technology and entertainment industries.
“In-Stat will be a strategic addition to the NPD family of analyst businesses,” said Tim Bush, General Manager of The NPD Group’s Analyst Services, into which In-Stat will report. “By combining information and services from DisplaySearch and In-Stat, we will be able to offer the industry a complete view of the digital world, including analysis of how digital content is affecting the evolving hardware market.”
Mark Kirstein, CEO of In-Stat, stated, “We are delighted to become a part of The NPD Group family. As part of The NPD Group’s Analyst Services we will be better able to serve our clients on a global basis, as well as leverage NPD’s complementary market information and scale.”
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit www.npd.com and www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the $770 billion display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts, and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with The NPD Group, its parent company, DisplaySearch uniquely offers a true, end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports, and industry events, visit us at www.displaysearch.com. Read our blog at www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.
The NPD Group
Sarah Bogaty, 516-625-2357
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INDUSTRY KEYWORDS: Technology Consumer Electronics Internet Audio/Video Mobile/Wireless Professional Services Consulting Other Professional Services