Oakley and Surfline Create First Free Mobile iPhone Application for the Global Surf Community

Oakley, Inc. and Surfline today announced the release of an Apple(R) iPhone(R) application that provides worldwide mobile access to surf reports. Developed by Oakley in conjunction with Surfline, the application utilizes a media rich format to present real-time information from Surfline, the leading provider of surf reports, forecasts and editorial content on the sport.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081110/LA44797)

Pro surfers have responded favorably to the new application. In the words of Sebastian Zietz, Oakley global surf team member, "It's 'sick' being able to check the waves without having to turn on a computer. No matter where I go, I always know how the waves are."

"Surfline is excited to launch the first mobile iPhone surf report application with Oakley who shares our passion for surfing and creating the best products available in the marketplace," said Brian J. Mezger, director of technology, Surfline.

The initial release of the free downloadable mobile iPhone application will provide continually updated information on surf and weather conditions, as well as information on the surf community and culture including news, photos and videos.

Users can bookmark their favorite beaches or find locations by city, state, zip code, name or region. Additional information includes surf conditions, weather, safety notices and reports. General weather forecasts are available, along with projected surf conditions for the following three days. Directions to beaches are available via convenient map links. A separate screen offers news and information on surfing events, videos optimized for the iPhone from Surfline, as well as imagery on the sport and biographies of Oakley team riders.

To download the free application, owners of an iPhone (or iPod(R) touch) running iPhone OS 2.1 or later can simply open the "App Store" application. On a computer, users can open iTunes(R) and download the application through the "Music Store" section. Direct links are available at www.oakley.com/SurfReport, and www.surfline.com/iphone.

About Oakley, Inc.

The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics(R) (HDO(R)). Additional information is available at www.Oakley.com.

About Surfline

Surfline/Wavetrak Inc. is the world's leading collection of water enthusiast websites, all of which combine proprietary conditions-reporting and forecasting with timely news, information and entertainment. The sites are aimed at the core of each sport, yet they include content that appeals to a broader lifestyle audience as well. As a group, Surfline websites are visited are by over 1.5 million unique people each month - the largest and most loyal audience of surf and beach enthusiasts in the world. Since 1985, Surfline has merged premier surf report, forecast and editorial talent with industry-leading technology to produce "must-have" content of unparalleled quality aimed at active participants in the sports of surfing, windsurfing, bodysurfing and bodyboarding.

Apple, iPod and iTunes are registered trademarks and iPhone is a trademark of Apple, Inc.