Obama or McCain? Thumbplay.com Could Hold the Answer!

According to Thumbplay(R) ( www.thumbplay.com ), the #1 mobile entertainment destination in the U.S.*, the public is turning out in force to support their candidates through purchases of mobile entertainment content. While electoral votes are still up for grabs, the tech-savvy "e-lectorate" has clearly thrown its support -- and its purchasing power -- behind Senator Obama. Thumbplay customers are, on average, age 18 - 34, 59 percent of whom are female, and reside predominantly in the Top 20 U.S. markets.
As of 10/28/08, Thumbplay.com confirms that Obama-related content has out-sold McCain-related content by a 9 to 1 margin. The results are based on Obama and McCain related content -- including ringtones, videos and wallpapers -- purchased on Thumbplay.com.

Following provides a snapshot of top content for each candidate:

Top Obama-related entertainment content sold on Thumbplay.com:
-- #1 Real tone -- Tell Yo Mama, Vote Obama
-- #1 Video - Candidates-Obama Video
-- #1 Wallpaper - Obama, My Homeboy (Election O8)

Top McCain-related entertainment content sold on Thumbplay.com:
-- #1 Real tone -- McCain Love Ballad
-- #1 Video -- Palin Moose Call
-- #1 Wallpaper - McCain Republican Elephant Blue (Election 08)

Visit www.thumbplay.com to check out the leading ringtones, wallpaper and video content from both candidates.
About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.
Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at www.thumbplay.com or at m.thumbplay.com from a mobile phone.
*Source: Nielsen Mobile's "Mobile Content Storefront Revenue" Report, Q3 and Q4 2007 and Q1 and Q2 2008 (based on non-carrier revenue generation at the top 4 U.S. carriers)