Omnicom Group Launches Mobile Agency

Omnicom Group Inc.
("Omnicom") (NYSE: OMC), the leading global advertising and marketing
services group, today announced the formal launch of a global consultancy
called Mobile Behavior. The new agency serves clients' growing need to
understand consumers' mobile behavior and seamlessly incorporate mobile
communications into their overall marketing and media mix.

Mobile Behavior combines the insights and expertise of Omnicom's
award-winning Youth and Mobile Marketing practice with the worldwide
breadth of the company's most progressive advertising and marketing
services agencies. The result is the industry's first agency that brings
together a client-proven approach to integrated mobile solutions with the
credentials, experience, and network to deliver those solutions on a global
scale.

"Omnicom has built its industry leadership by offering clients a truly
comprehensive range of services and by consistently and creatively helping
them take full advantage of the latest marketing channels and trends,"
Omnicom President and Chief Executive Officer John D. Wren said. "This
latest example of that winning formula builds upon our Youth and Mobile
Marketing work already underway with clients around the globe, and expands
our ability to address the entire mobile communications spectrum. Mobile
Behavior connects the dots across the full range of mobile enablers --
media, advertising, sponsors, supply chains, OEMs, carriers, application
developers, aggregators -- to make them all better and more relevant in new
and innovative ways."

"Our lives are more mobile than ever, and the continuing progress of
mobile technology is prompting a major shift in the way we think about and
interact with media," Wren noted. "This new agency capitalizes on the
emergence of mobile as the most important consumer touch point of all time
to globally connect brands and consumers in ways never before imagined --
via interactive content and applications developed exclusively for mobile
handsets."

Wren called Mobile Behavior a major step toward enabling Omnicom to
direct the adoption of mobile media, marketing, and advertising around the
globe. He said the new firm is working with some of Omnicom's largest
agencies to help all of their 5,000 clients take the lead in mobile. "This
truly organic wireless offering ensures that all Omnicom agencies can
leverage their best talent and resources to take the lead in mobile and
direct its future," he said.

Mobile Behavior is led by Alan Rambam, widely recognized as a leading
youth culture and mobile marketing visionary. Most recently, Rambam managed
Omnicom's Youth and Mobile Marketing practice, as well as the practice's
research and insights arm, Next Great Thing (NGT).

"Global mobile usage is exploding and, in many countries, outpacing
consumption of traditional media, especially among youth," said Rambam.
"Youth remain the programmers of progress and their broad impact has
accelerated as mobile has become the youth medium of choice. The
opportunity now is for brands to establish an ongoing, interactive
experience and appeal among a broad base of on-the-go consumers and
constituents.

"Utilizing our deep insight into consumer behavior and emerging
technologies, Mobile Behavior works with our Omnicom partners to engage
consumers in a highly personal way through their mobile devices," Rambam
explained. "We execute campaigns that cohesively integrate custom-built and
mobile-optimized devices, content, advertising, and experiences. Our
programs also emphasize tracking and measurement, using relevant and unique
predictive and behavioral targeting tools."

Based in New York, Mobile Behavior also is placing special focus on the
Asia Pacific region, which continues to play a unique role in shaping the
future of mobile marketing, social media, and wireless purchasing
platforms.

About Omnicom

Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com) is a leading
global advertising, marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and interactive
marketing, direct and promotional marketing, public relations, and other
specialty communications services to over 5,000 clients in more than 100
countries.