Ondeego Launches AppCentral, the Mobile App Store for the Enterprise

Ondeego launched AppCentral, the
Mobile Enterprise App Store, today at GigaOM's Mobilize09.

AppCentral is the first mobile application store for the enterprise,
addressing the unique needs of enterprise workers and their IT departments
while creating an ecosystem of enterprise-focused mobile developers.

Benefits include:

    --  Employees can select the mobile applications they need to do their job
        without long purchasing and procurement cycles.
    --  IT departments can manage application deployments across multiple
mobile
        platforms.

    --  3rd Party developers can sell their productivity and enterprise
        applications, gaining distribution to an incredibly lucrative but
        difficult to access market.



Most of the current mobile app stores are focused on the consumer, promoting
games and entertainment applications.  AppCentral is an app store for the
secure enterprise, with only serious applications that can help employees
improve their work.  Additionally, unlike other app stores, AppCentral allows
companies to manage 3rd party and proprietary applications remotely while
simultaneously securing data within them.

Mobile applications in AppCentral can use Ondeego's patent-pending
'Securitization' technology, enabling 3rd party application data to be
remotely locked or wiped.  "Now, the loss of a phone doesn't mean the loss of
proprietary data.  Enterprises can empower their employees with the most
advanced mobile software without compromising IT security policies," says Ken
Singer, CEO of Ondeego.  "It's an honor to be selected as a top ten mobile
start-up of the year, and thanks to the organizers of Mobilize09 and GigaOM
for having us."

Ondeego's AppCentral provides a new channel for application developers to
reach enterprise customers.  Before AppCentral, independent software companies
needed to hire an expensive and difficult-to-manage direct sales force to
reach the enterprise.  Now, independent software developers can reach
enterprise customers in an easy, cost-effective way.

"Ondeego's AppCentral changes the game in how we deliver to our enterprise
customers.  As the provider of a sophisticated mobile service for business
users, AppCentral will enable us to reach an untapped market for mobile
applications - the enterprise," says Terry Hughes, President and CMO, Widality
Inc., AppCentral Launch Partner and developer of Momentem, the most popular
business application in the BlackBerry App World. "At last, corporations can
deploy and manage mobile applications like ours thanks to AppCentral's
securitization technology."

For more information, visit http://www.ondeego.com.  To participate in the
private beta of AppCentral, go to http://www.theappcentral.com.


About Ondeego:
Ondeego provides AppCentral, the Mobile Enterprise App Store.  Ondeego helps
employees get the mobile applications they want, IT departments manage these
mobile applications, and developers to reach enterprise users.  Ondeego is
based in Berkeley, CA.  Ondeego was founded in late 2007 by veterans of the
mobile industry.  For more information, go to http://www.ondeego.com.

About Widality:
Widality is the new home of mobile business intelligence and mobile semantic
tagging, starting with the award-winning "momentem" call tagging and time
tracking service for BlackBerry.  Widality partners with RIM, Rogers, and AT&T
among others to get momentem to market.  Widality has offices in Sunnyvale CA
and Calgary Canada.  For more information, visit http://widality.com.