Ooyala Expands Industry Leading Analytics With Detailed Local and Social Sharing Reports
Ooyala's New Analytics Tools Provide Video Engagement Data for Local Areas and Social Sharing Platforms Like Twitter, Facebook and Digg
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- City-level statistics and detailed social sharing data are part of the new analytics features announced today by Ooyala Inc., the leading end-to-end online video platform provider.
The enhancements give Ooyala publishers up to 500 new analytics reports, including city and DMA (Designated Market Area) drill-downs, social media tracking, and deeper analysis of webpage performance. Publishers can see how their videos perform in Chicago or London, for instance, or track what happens when a video is shared on Facebook.
"Ooyala's mission is to provide publishers with innovative products that help them grow revenue and expand online video syndication," said Jay Fulcher, Ooyala President and CEO. "We're using our new Cassandra back end to provide even better real-time reporting that publishers can use to pick the best video placements and syndication strategies, increase engagement, and generate higher CPMs. Ooyala has offered the industry's leading video analytics solution for three years, and these enhancements help us extend that lead.
“Ooyala's new analytics system is a view into the future of media analytics and how it will be tracked and targeted," says Bob Bell, CTO of Alloy Media Group. "Alloy, Inc. (Alloy) is a provider of media and marketing programs that reach a large and targeted group of consumers. The new DMA and page-level stats will allow us to more effectively book and sell advertising from the premium markets we target."
Among the new enhancements:
Local Reporting: Detailed city-level views show advertisers and brand marketers how their content is consumed around the globe. Accompanying maps display clear viewership trends by continent, country, region, and city.
Page-Level Reports: Domain reports now offer specific page-level reporting, showing publishers how videos perform across the various pages of a site.
Social Network Sharing: Social sharing reports give publishers a deeper understanding of how the sharing of videos across platforms like YouTube, Digg, Facebook and Twitter impacts their bottom line.
Designated Market Area (DMA) Reports: DMA drill-downs make it easier for publishers to sell advertising in local markets.
Ooyala recently deployed Cassandra as its new database system to create an even better backbone for analytics and for its new Business Intelligence offering, which will be going live in Q3.
About Ooyala Inc.
Ooyala is the leader in online video technology, analytics and monetization. Ooyala's comprehensive online video platform gives content owners the deep insights that drive increased viewer engagement and better earnings from video content. Ooyala served hundreds of global media companies and marketers including Telegraph Media Group, Fremantle Media, Johnson & Johnson, General Mills, Vans, Endemol, Vice Magazine, The Glam Network and Electronic Arts. Visit Ooyala
CONTACT:
Ooyala Inc.
Jeanette Elliott, 650-961-3400
Jeanette@ooyala.com
www.ooyala.com
KEYWORDS: United States Europe North America California
INDUSTRY KEYWORDS: Entertainment Technology Data Management Internet Networks Software Audio/Video General Entertainment Mobile/Wireless Search Engine Marketing Social Media Communications Advertising Publishing
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