Ooyala Launches new 'TV Everywhere' Platform with Integrated Paywall Authentication
Major Broadcasters sign-up to deliver long-form content
(Mountain View, CA) March 3, 2010 - Ooyala Inc., a leading provider of end-to-end video platform
applications and services announced today the development of a new ‘TV Everywhere' video
platform. The platform makes it easy for content rights holders to manage and monetize "paywall
windows" for the syndication of their content to connected devices. Mexican Broadcaster, TV
Azteca and US-based broadcasters have signed up to begin testing the TV-E platform in late
March.
The new platform expands on Ooyala's current robust suite of products and more effectively
meets the needs of large media companies as they experiment with online monetization models.
Ooyala has partnered with PayPal, Amazon Payments and Google Checkout in order to create a
seamless micro-transaction model for paywall authentication.
In addition to the paywall functionality, the new platform will include several new enhancements:
- HD Quality Video: Deliver up to 4mbps quality video with secure DRM.
- TV Integration: Native support of delivery to Boxee and the Roku digital video player.
- QoS Reporting: New analytics reports showing bit-rate of video delivered to consumers and
CDN performance.
- GRP Reporting: Integration with leading audience measurement tools.
Later this year, the platform will integrate royalty management for the creation of sophisticated
syndication windowing with diversified monetization models - advertising, subscription, pay-perview
and licensing.
"The Internet and Online Media are inherently about freedom and ubiquitous access to
information. When we looked at the various TV Everywhere models, we felt that they could be
improved upon by giving content creators and networks more control of their brands, as well as
giving consumers access to more content," says Bismarck Lepe, President of Product.
"We are excited by the prospects of this new product, and the paradigm shift it represents, but we
understand that this is only the first step in helping media companies more easily deploy hybrid
monetization models," says Jay Fulcher, President and CEO of Ooyala. "In the coming months,
Ooyala will be rolling out new royalty management tools and third party authentication plug-ins so
everybody who is part of the video creation and syndication value-chain gets paid."
Current print partners, including Vice Magazine, which has a significant presence online, will also
be testing the new video platform.
To learn more about Ooyala Backlot TV-E, visit the website: Ooyala.com/products/tve
About Ooyala Inc.
Ooyala is the leader in online video technology, analytics and monetization. Ooyala's
comprehensive online video platform gives content owners the deep insights that drive increased
viewer engagement and better earnings from video content. Ooyala serves hundreds of global
media companies and marketers including Telegraph Media Group, Fremantle Media, Johnson &
Johnson, General Mills, Vans, Endemol, Vice Magazine, The Glam Network and Electronic Arts.
For more information please contact:
Jeanette Elliott
press@ooyala.com
www.ooyala.com
650.961.3400
