Ooyala Raises $10M to Fund Aggressive Expansion Plan

MOUNTAIN VIEW, Calif.--(Business Wire)--
Ooyala Inc., the leading provider of end-to-end video platform applications and
services, today announced that it has closed a $10 million series C funding
round. Current investors, including Sierra Ventures, participated in the round.
New investor, Rembrandt Venture Partners, led the funding event. As part of the
investment, In Sik Rhee, General Partner at Rembrandt, will be joining the
Ooyala Board of Directors. With this round, Ooyala has raised $20 million. 

"Video is the fastest growing technology segment, and is the next 'killer app.'
Ooyala's intelligent video platform is accelerating the convergence of
traditional media and the Web. Media and non-media companies alike are gaining a
better understanding of their viewers and are better able to target both key
messages and advertising - using the most advanced analytics processing engine
in the industry," said Jay Fulcher, President and CEO of Ooyala. "With this
round of funding, we will be focused on aggressively growing market share and
continuing to build industry-leading products." 

"Alloy Media & Marketing (Owners of prominent Online properties like Teen.com
and Takkle.com) leverages Ooyala, not only to publish engaging high quality
video for our consumers, but to also better monetize the experience for our
clients. Back office process efficiencies add to the benefits achieved across
several of our major online properties," commented Robert L. Bell, CTO at Alloy
Media & Marketing. 

"Ooyala is an integral part of our marketing and training programs. In less than
a year, we've added video to hundreds of pages for enterprise training. Online
video is the best way to capture the functionality of our products," says Mark
Wilson VP of Corporate Marketing at Sybase. 

Since its founding by former Googlers, Sean Knapp, Belsasar Lepe and Bismarck
Lepe, Ooyala has been focused on building a profitable business with
differentiated technology that can be leveraged by thousands of companies. With
the recent addition of Jay Fulcher as CEO, a seasoned sales and marketing
executive, Ooyala is well-positioned to pursue an aggressive global growth plan.


"Online video is still the most exciting space on the Web and Ooyala is the most
exciting company in the Online Video Industry," said In Sik Rhee. "The
management team has done a phenomenal job of timing their entry in to this
growth industry and building a platform that is integral to the future of many
companies." 

Jay Fulcher and Sean Knapp will be presenting at Streaming Media Europe, held in
London, from October 14th-16th, 2009. 

http://go.ooyala.com/funding2009.html

About Ooyala Inc. 

Ooyala is a video technology company that provides a comprehensive software
platform enabling the delivery, management, and monetization of high quality
online video content. Its innovative analytics engine and monetization server
allow video content owners to drive revenue by maximizing the value of their
content. Ooyala has over 500 customers, including 150 global media and
enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani,
Sybase and Electronic Arts.

Ooyala Inc.
Bismarck Lepe or Shalini Gupta, 650-961-3400
press@ooyala.com