Ooyala Releases New Video Sharing Platform

Platform Allows for Quick Creation of Video Clips and Distribution to Social Networking Platforms Like Facebook, Twitter and Digg

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Ooyala, Inc., a leading provider of end-to-end video platform applications, today announced the release of a new video sharing platform. The new sharing features allow publishers and consumers to create and share their own dynamic clips from within the Ooyala video player.

“We noticed that many consumers were sharing entire videos when they only wanted to share a couple seconds. This new feature makes it very easy to create customized clips and share them across many platforms.”

"We are giving publishers and consumers more granular control of how and where they share video," says Bismarck Lepe, Co founder and President of Products at Ooyala. "We noticed that many consumers were sharing entire videos when they only wanted to share a couple seconds. This new feature makes it very easy to create customized clips and share them across many platforms."

The new platform lets publishers and consumers:

- Deep link to a particular point in a news story.

- Create more revenue-generating video inventory.

- Create quick highlight reels from long-form video assets.

- Share the publishers' video on social networking platforms like Twitter, Facebook and Digg.

Ooyala's solutions feature an intuitive user interface which requires no development. The new sharing platform is now available to all Ooyala customers.

About Ooyala Inc.

Ooyala is the leader in online video technology, analytics and monetization. Ooyala's comprehensive online video platform gives content owners the deep insights that drive increased viewer engagement and better earnings from video content. Ooyala serves hundreds of global media companies and marketers including Telegraph Media Group, Fremantle Media, Johnson & Johnson, General Mills, Vans, Endemol, Vice Magazine, The Glam Network and Electronic Arts.