OPENWAVE ANNOUNCES GENERAL AVAILABILITY OF CONTEXTUAL MERCHANDISING SOLUTION

Openwave Systems Inc. (Nasdaq: OPWV), one of the
world's leading software innovators enabling revenue-generating
personalized services which converge the mobile and broadband
experience, today announced the general availability of Openwave®
Contextual Merchandising - an end-to-end content recommendation and
targeted advertising solution - that can increase subscriber adoption
of premium mobile content and can create off-deck advertising revenue
through targeted promotion of portal content and third-party
advertising.

"Mobile advertising has been successful with SMS and short codes to
date, but operators have not found an insertion point to monetize the
mobile Internet and add a unique value beyond access," said John Boden,
Openwave's senior vice president of product management. "As the
Internet experience on a mobile device continues to improve, operators
want to ensure that they remain a key part of the value chain by
providing a superior, personalized user experience. Content and
advertising generated through Openwave Contextual Merchandising is
designed to provide subscribers with targeted, personalized
recommendations that, because of their relevance, are perceived as a
valuable service rather than 'spam.'"

The Openwave Contextual Merchandising solution enables the delivery of
personalized content and advertising that is recommended to subscribers
based on their user context and profile. The solution aims to offset
service costs through incremental advertising opportunities, giving
carriers the opportunity to subsidize the cost of premium content for
subscribers, and increase service adoption.

The solution lets operators monetize mobile Internet traffic in two key ways:

• Delivers relevant and highly targeted third-party advertising
• Creates opportunities to promote and merchandise complementary
  content and services based on a subscriber's preferences and usage
  patterns

The Openwave Contextual Merchandising solution is available today.

"We look forward to enabling increased advertising and promotional
opportunities across the Openwave product portfolio so operators can
subsidize the cost of premium content and services to give their
subscribers the best and most personal experience," said Boden.

About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is one of the world's leading
innovators of software applications and infrastructure designed to
enable revenue-generating, personalized services, including
merchandising and advertising, which converge the mobile and broadband
experience across all of a user's devices.

As the communications industry intersects with the Internet,
Openwave software enables service providers to converge services,
increasing the value of their networks by accelerating time to market
and reducing the cost and complexity associated with new service
deployment. Openwave's unique product portfolio provides a complete
range of service management, messaging, location and client
technologies. Openwave is a global company headquartered in Redwood
City, California. For more information please visit www.openwave.com.

Cautionary Note Regarding Forward Looking Statements
 
This
release contains forward-looking statements relating to expectations,
plans or prospects for Openwave Systems Inc. that are based upon the
current expectations and beliefs of Openwave's management and are
subject to certain risks and uncertainties that could cause actual
results to differ materially from those described in the
forward-looking statements. Notwithstanding changes that may occur with
respect to matters relating to any forward looking statements, Openwave
does not expect to, and disclaims any obligation to, update such
statements. Openwave, however, reserves the right to update such
statements or any portion thereof at any time for any reason.

In particular, the following factors, among others, could cause actual
results to differ materially from those described in the
forward-looking statements: (a) the ability of Openwave's products,
including Openwave Contextual Merchandising, to deliver expected
benefits; (b) the ability to develop and commercialize new products;
(c) industry and customer adoption and acceptance of new products; (d)
risks associated with the development and licensing of software
generally, including potential delays in software development and
technical difficulties that may be encountered in the development or
use of our software; and (e) increased global competition and pricing
pressure on our products.

For a detailed discussion of these and other cautionary statements,
please refer to the risk factors discussed in filings with the U.S.
Securities and Exchange Commission ("SEC"), including but not limited
to the Company's Annual Report on Form 10-K for the fiscal year ended
June 30, 2007, and any subsequently filed reports. All documents also
are available through the SEC's Electronic Data Gathering Analysis and
Retrieval system (EDGAR) at www.sec.gov or from Openwave's website at www.openwave.com.