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Orange launches trials of Read&Go, the first 3G-connected mobile newspaper kiosk

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Today, in partnership with five major French newspapers, Orange has launched the trial of Read&Go – the first 3G-connected mobile newspaper kiosk: a new digital terminal with e-paper technology, combining ease of use with a mobile terminal offering the read comfort of paper. Every morning, testers will be able to read news from Le Monde, Le Parisien, Les Echos, L’Equipe and Télérama, refreshed every hour with the latest information from their electronic editions.

For this innovation, Orange has specifically developed Wifi/3G coupled connectivity with a dedicated distribution platform, user interface and browsing capability. Read&Go has a storage capacity of 1 Gb – more than 200 newspapers – and also contains a e-library of thirty or so books (literature, strip cartoons, children's and practical publications, etc.) provided by Feedbooks, Médiatoon (Dargaud, Dupuis, Lombard et Kana) and Mango editions.

Orange and its partners will be running Read&Go trials with around 150 testers recruited from their audiences for a period of two months providing free, unlimited access. In particular, the trials will enable this new screen to be studied as regards use when reading information in mobile situations as well as the ergonomics of the offering and associated terminal.

Read&Go has integrated e-paper technology, which, due to a polarised microbead screen, does away with the backlighting of traditional LCD screens, offering a high level of contrast close to the reading comfort of paper. It's innovation all the way for Orange and its partners with an offering that goes one step further:

- A step further in content: Read&Go is a multibrand kiosk and not an online newspaper.
- A step further in usage: Read&Go is the first press reader, not only offering wifi but also connected to the 3G network (refreshed mobile content every hour from 6am to midnight).
- A step further in the reading experience due to the development with our partners
of dedicated reading paths, midway between the Internet and paper.
- A step further in geolocation and targeting of readers' requirements.

If you wish to take part in the trial (within our availability limits), please log on to Orange
WebTV, www.orange-innovation.tv: exclusive Read&Go demonstrations are also available.


About Orange
Orange is the n° 1 brand of France Télécom, one of the leading telecommunications' operators in the world. France Télécom,
provides services for more than 170 million customers on five continents (figures at 31 December 2007) of which two thirds apply the
Orange brand. The Group generated a consolidated turnover of 52.9 thousand million euros in 2007. At 31 December 2007, the
group had 109.6 million mobile customers and 11.6 million ADSL customers.
The NExT program was launched in June 2005 (New Experience in Telecommunications) and enables the group to continue its
transformation into an integrated operator in view of positioning France Telecom as the benchmark operator in new
telecommunication's services in Europe. In 2006, Orange became the exclusive group brand for Internet, television and mobile
services in most countries penetrated by the group. In parallel, Orange Business Services has been positioned as the brand used for
corporate services internationally. France Telecom is the third ranked mobile operator and the n° 1 provider of ADSL Internet access
in Europe and is among the world leaders for telecommunication's services for multi-national companies.
France Telecom (NYSE:FTE) is listed on the Euronext Paris Eurolist market and on the New York Stock Exchange.
For more information: www.orange.com, www.francetelecom.com, www.orange-business.com
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal
Communications Services Limited.


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