Panache Solves Major Challenges Facing the Media Industry in the Quest to Monetize the Explosion in Video Consumption

LOS ANGELES--(BUSINESS WIRE)--Panache, the video advertising delivery-platform pioneer, today announced new technologies being used by industry-leading companies to drive creative and lucrative advertising formats into video.

Panache’s patent-pending technology platform connects video publishers, advertisers, and ad networks through an innovative media mapping technology that enables delivery of all ad formats into video on the Web, television, IPTV, and handheld devices. With one simple solution, Panache simplifies technical and operational complexity and helps monetize video regardless of distribution channel or technology platform.

“The current flux of video distribution and consumption options is challenging networks, publishers and advertisers on how to scale and operationalize new video monetization models,” said Steve Robinson, CEO of Panache. “Our customers have gained a significant competitive advantage by adopting a technology that allows quick and effective ad delivery of all new standard and emerging ad formats to all major video platforms.”

Panache Pure-Play Technology

Panache is an innovative media mapping and delivery technology. Panache makes it simple to create a media map which defines where, when and how advertising should be displayed across the timeline of a video. The specific advertising is determined by external ad serving and targeting systems that communicate seamlessly with Panache’s media maps. Media maps follow the video content to any third-party video player or technology, making it easy to deliver advertising and monetize content no matter how video is distributed or syndicated.

“With Panache, video publishers can now deliver advertising regardless of what technology is being used. Advertisers don’t care if you are watching shows on TV, the Internet, a handheld or a downloaded player,” said Robinson. “What they care about is being able to put their most effective advertising and formats in front of the viewer.”

Panache currently works seamlessly with technologies such as Adobe Flash, Adobe Media Player, Microsoft’s Silverlight, select IPTV platforms and Cable’s tru2way™ set-top boxes.

“Success in online video hinges on the flexibility to follow the consumer,” said Anton Denissov, a video analyst at the Yankee Group. “Consumers can watch video on a TV, a computer, a mobile phone or a portable device. Advertisers need a universal solution to allow their ads to follow the consumer cost-effectively, regardless of the medium.”

Panache in Action

To validate its pivotal role in enabling video publishers, ad networks and advertisers to monetize video consumption, Panache is sharing how several large brands, including Break Media, CPX Interactive, Cypress Consulting, Gorilla Nation and thePlatform, who implemented its technology early have already realized a significant return on investment.
  -- Break Media, the leading online media company for men, calls Panache a robust platform to monetize the video content on its site and across its advertiser network.
 
"Break Media enables advertisers to reach the elusive, young male demographic with an unprecedented combination of quality, scale, and loyalty," said Keith Richman, chief executive officer, Break Media. "With Panache's groundbreaking technology, we are able to further our value proposition to advertisers by offering the flexibility of creating any type of ad experience in a matter of hours, not weeks."
 

-- "Partnering with hundreds of media companies over the years, we know firsthand that as the market has matured, so too has the demand for highly flexible solutions that remove constraints and embrace different technology paths to online video delivery," said Jordan Friedman, senior business development manager at thePlatform. "With Panache, our customers have even greater choice in implementing a customized solution that connects their video strategy with their advertising needs."
 
-- Cypress Consulting, with prominent customers such as CBS, Comcast, College Sports Television, Microsoft, Starbucks, New Orleans Saints, and Seattle Supersonics, is sharing the Panache advantage.
 
"Panache's technology allows Cypress to help customers realize additional revenue opportunities for online advertising," said Nate Thompson, Cypress Consulting's president and CEO. "The overlay, or in-video, advertising model makes possible targeted and rich advertising opportunities. These opportunities are not possible in existing banner and video roll formats."

About Panache

Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and networks to dynamically deliver any ad format directly into video content from a third-party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies.

For more information, visit http://www.panachetech.com.