Panasonic Released "Panasonic VIERA AR Setup Simulator", iPhone*1 Application That Enables Simulation of VIERA Being Setup

OSAKA, Japan--(BUSINESS WIRE)-- Panasonic Corporation (NYSE:PC)(TOKYO:6752)("Panasonic") developed "Panasonic VIERA AR Setup Simulator" using AR (augmented reality^*2), iPhone application that enables to see when VIERA is setup by integrating real-time generated CG to camera captured images of real space such as living room. The distribution began on April 27, 2011.

Simulation image of Panasonic VIERA with pedestal style on a horizontal marker by Panasonic VIERA AR Setup Simulator (iPhone app) (Photo: Business Wire)

Panasonic VIERA AR Setup Simulator on YouTube:
http://www.youtube.com/user/PanasonicVIERAglobal#p/u/0/33h6KCsKPys

Print out special AR markers (2 types: With Pedestal and Wall-hanging), place it where you like to setup VIERA, and look at the marker with iPhone camera that the application has been downloaded, then an image of VIERA will appear on a display. Even when you change a viewing angle, CG image of VIERA will be displayed with a correct angle as if VIERA actually exists there.

This application supports VIERA lineups that varies between countries and regions and displays a lineup according to a user's country and region of residence. Countries and regions are free to switch.^*3

The simulation results can be captured with a camera and be shared with family and friends via e-mail, twitter and facebook.

In the future, "Panasonic VIERA AR Setup Simulator" will contain the product lineups around the world as well as the languages.^*3

"Panasonic VIERA AR Setup Simulator" Introduction page:
http://panasonic.net/apps/en/setup_simulator/
Japanese: http://panasonic.jp/viera/iphoneapp/setup_simulator/

*1: Requires iPhone 3G or later, iOS3.1 compatible

*2: Abbreviation for augmented reality. Technology that appends information to real environment using computer and/or the term that refers to the environment which information has been appended to real environment.

*3: Lineups available only for the United States, Japan and Europe as of April, 2011.

Application Specification

• Price: Free
• Size: 19.9MB
• Operation environment: iPhone3G, iPhone3GS, iPhone4, iPod touch (4^th generation) / iOs higher than iOS 3.1
• Language: English, Japanese

Related Links

"Panasonic VIERA AR Setup Simulator" iPhone Application Debut! at Panasonic News Portal: http://news.panasonic.net/archives/2011/0427_4994.html

"Panasonic VIERA AR Setup Simulator" Introduction page:
English (Global use) http://panasonic.net/apps/en/setup_simulator/
Japanese (Japan use): http://panasonic.jp/viera/iphoneapp/setup_simulator/

Products: Panasonic VIERA Global http://panasonic.net/viera
VIERA Global Youtube Channel http://www.youtube.com/user/PanasonicVIERAglobal

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6700974&lang=en

CONTACT:

Panasonic Corporation
Media Contacts:
Hisao Tsugita
tsugita.hisao@jp.panasonic.com
Content Planning Center, Corporate Communications Sector,
Panasonic Corporation

KEYWORDS:   Asia Pacific  Japan

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Internet  Networks  Software  Mobile/Wireless

MEDIA:

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Share your simulation results of VIERA setup created by your iPhone with your family and friends via e-mail, twitter and facebook (Photo: Business Wire)

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You can select the size of VIERA and viewing style with the iPhone App, Panasonic VIERA AR Setup Simulator. (Photo: Business Wire)

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Panasonic VIERA AR Setup Simulator supports VIERA lineups that varies between countries and regions and displays a lineup according to a user's country and region of residence. Countries and regions are free to switch. (Photo: Business Wire)

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Try various angles of Panasonic VIERA on your iPhone with Panasonic VIERA AR Setup Simulator (Photo: Business Wire)

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Simulation image of wall-hanging style of Panasonic VIERA on a vertical marker by Panasonic VIERA AR Setup Simulator (iPhone) (Photo: Business Wire)

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Simulation image of Panasonic VIERA with pedestal style on a horizontal marker by Panasonic VIERA AR Setup Simulator (iPhone app) (Photo: Business Wire)

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You can select the size of VIERA and viewing style with the iPhone App, Panasonic VIERA AR Setup Simulator. (Photo: Business Wire)