Parks Associates Reports Popularity of Tablets Changing CE Purchase Patterns
Tablets to be Key Topic at CONNECTIONS™ Conference in California Next Week
DALLAS--(BUSINESS WIRE)-- Six million U.S. broadband households are changing their 2011 CE purchase plans to get a tablet, which is cannibalizing sales in other device categories and inspiring an additional four million households who had no previous intentions to purchase a computing device this year. Parks Associates' Media Tablets: Analysis and Forecasts shows the products at greatest risk of losing sales are other mobile Internet devices, including netbooks, notebooks, and e-readers. Tablets will also have significant impact on content publishing, including newspapers.
“One year after the launch of the Apple iPad, tablet adoption reached 13% of U.S. broadband households (approximately 10.5 million), slightly below current netbook and e-reader adoption rates,” said Jennifer Kent, a Parks Associates’ mobile research analyst. “Mass adoption of tablets depends on consumers’ ability to differentiate them from similar CE, and devices that overlap with the tablet will struggle to remain relevant.”
The tablet presents content owners and distributors with new opportunities for revenue growth. Its portability, connectivity, large display, and access to application distribution networks make it an ideal platform for content consumption. Publishers will be able to demand premium rates for advertising space.
“Digital publishers must take advantage of the tablet’s unique features,” said Harry Wang, Director, Mobile Research, Parks Associates. “They should invest in new digital publishing software that offers interactive features and improved reader engagement and digital advertising solutions that enable premium ad inventory.”
Tablets will be a main topic at Parks Associates' CONNECTIONS™: The Digital Living Conference and Showcase, Santa Clara, June 28-30, with the session “New Roles of Mobile Devices and Services for Connected Consumers” focusing on new-generation mobile platforms and devices. To request information, visit http://www.parksassociates.com/events/connections-us/media.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®, CONNECTIONS™ Europe, and Smart Energy Summit.
Holly Sprague, 720-987-6614
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