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Payvment Introduces Support for Mobile Shopping on Twitter

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Posted December 14, 2011

Optimized mobile experience for new Twitter design lets shoppers easily discover and buy products directly from Twitter

PALO ALTO, Calif.--(BUSINESS WIRE)-- Payvment, the number one Facebook e-commerce platform, today launched a new mobile shopping experience optimized to support Twitter’s new design. Shoppers can now click on a tweet in their stream to learn more about a featured product and immediately purchase it - or click “want” to add the product to their Wish List on their Payvment profile, making it easy to shop and share on the go.

With thousands of product tweets being generated from Payvment storefronts every day, Twitter has become a primary vehicle for Payvment sellers to promote their products and for shoppers to discover and share them. Since 43 percent of people access Twitter from their mobile devices, optimizing the discovery and purchase experience for the new Twitter mobile environment was a key priority for Payvment’s product team.

“Social commerce is all about driving product discovery, so it’s essential for shoppers to be able to stay close to the products, sellers and brands they care about through all their social touch points, including mobile,” said Christian Taylor, CEO and co-founder of Payvment. “We’ve made it faster and simpler for shoppers to find, purchase and share products while they’re surfing their Twitter stream on mobile, which we know will dramatically grow the reach and engagement for our sellers and their products.”

About Payvment

Payvment, Inc. (www.payvment.com) is an award-winning, venture-backed startup that has created the number one Facebook ecommerce platform. Payvment provides the only application that enables brands and merchants to create their own storefronts and get discovered by Facebook’s 800 million users. Payvment has over 100,000 active sellers offering more than 2.4 million searchable products across Facebook. Visit the Payvment Shopping Mall on Facebook at: http://www.fbmall.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50105969&lang=en



CONTACT:

Sparkpr for Payvment
Kevin Cheng, 415-321-1879
payvment@sparkpr.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Technology  Online Retail  Internet  Software  Mobile/Wireless  Social Media  Retail  Communications

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