Phil Mickelson Swings Into Golf Season with the Launch of His New Secrets of the Short Game iPhone and iPod Touch Application
Golf’s equipment, its courses, even its rules change but the constant key to success and enjoyment in the game is to get the ball in the hole, quickly. It’s with that in mind that Phil Mickelson today announces his Phil Mickelson: Secrets of the Short Game iPhone and iPod touch application. Created by mobile media company Zumobi and Jastrow Productions, which last year created the hugely successful DVD of the same name, the application was designed for players of all levels who want to improve on a most demanding, and rewarding, aspect of the game.
With more than half of all shots played taking place within 50 yards of the cup, the app offers players valuable tips and techniques to master short game shots and features the first two chapters of the DVD and companion book, “Putting” and “Chipping.”In them, Mickelson shares the widely acknowledged expertise he has developed through the last 30 years in a practical, easy-to-use mobile format. Zumobi re-imagined and enhanced the content to optimize it for iPhone and iPod touch use, including creating easy to use, interactive flashcards for quick reference on the course or as a reminder before a round.
“I think Zumobi’s production of the Secrets app is sensational,” said Mickelson, who has 37 career PGA Tour victories, 12th best in Tour history. “The color and clarity are nearly identical to the DVD and book. It’s easy to navigate and perhaps best of all it’s embedded. Without question this app is a very useful, friendly tool for anyone who wants to improve his or her game.”
The Phil Mickelson: Secrets of the Short Game app puts Mickelson’s valuable instruction into a sophisticated mobile tool to create a vibrant app with on-the-go lessons including:
- The proper grip on a putter – it’s not opposing palms.
- How to read greens and play the breaks.
- The essential move for good chipping – the hinge and hold method
- The foolproof way to control trajectory
“As one of the leading golfers in the world today, Phil Mickelson is particularly known for his great skill with the short game and we are absolutely thrilled to offer golfers his unique expertise and instruction where they want it most – on the course,” said Ken Willner, CEO of Zumobi. “The Secrets of the Short Game app will provide Zumobi Network users with the tools they need to improve their short games in a highly engaging and informative new way.”
The Phil Mickelson: Secrets of the Short Game iPhone application is available for $4.99 on Apple’s App Store at www.itunes.com/appstore.
About Zumobi
Zumobi is a leading mobile media company that publishes branded applications for next-generation smartphones. Zumobi’s portfolio of mobile applications comprises The Zumobi Network, which provides innovative and comprehensive solutions for brands, media properties and consumers to connect and engage. For more information, please visit www.Zumobi.com.
