Picsel Technologies partners with FrictionTV

London, 29 June 2007 - 29-06-2007

Picsel Technologies, a dynamic mobile platform provider whose pioneering solutions bring content on mobile to life, today announces a partnership with FrictionTV, an online debating website. The partnership is the first step in bringing the power of debate to the mobile platform - a true democratisation of content and content creation on mobile. “Over the next three months we will be working closely with Picsel to develop our mobile offering,” said Omer Shaikh, Chief Executive Officer at FrictionTV. “Picsel’s content viewing solution will bring a new dimension to online debate, enabling democracy to extend its reach into the mobile channel.” Recognised worldwide, Picsel’s mobile solutions has more than 100 million Picsel-enabled handsets in the marketplace from global OEMs and network operators. Now addressing the needs of content owners, Picsel’s innovative solutions will continue to deliver compelling content experiences for the mobile user independent of screen size or device.

“Since inception, FrictionTV has built a loyal and ever growing following, attracting more than 100,000 visitors a month,” said Imran Khand, Chief Executive Officer of Picsel Technologies. “FrictionTV is a progressive dynamic new content player that is changing the landscape for user generated content and online debate. We will be working closely with FrictionTV to bring the debate to mobile users worldwide. Utilising Picsel’s content viewing solutions we will provide content in a format that consumers want to see it in.”

For carriers, OEMs and brand owners, who wish to create a business in mobile content, Picsel solutions help drive the delivery and uptake of mobile content through the richest user experience available. Unlike the inherent limitations of current mobile content delivery, Picsel provides an industry-leading solution that enables rich content on mobile. The result: the mobile content user experience is catalysed; attracting new revenue streams for brands, content owners, handset OEMS and operators alike.