Piczo Goes Mobile

SAN FRANCISCO--(BUSINESS WIRE)--Piczo (www.piczo.com), the leading teen destination for self expression, and Intercasting Corp., which provides ANTHEMâ„¢, the leading platform connecting mobile carriers with social networking sites and entertainment companies, announced that they are working together to enable Piczo members to produce and share content on their mobile phones.

The new partnership will extend Piczo users’ creative self expression beyond the bounds of their computers and into the mobile environment. Intercasting’s ANTHEM™ platform will allow Piczo to offer compelling mobile services including a mobile application, SMS/MMS messaging and a Piczo mobile Internet site. These user-friendly interfaces will give Piczo users the ability to upload images directly from their phone cameras, send and receive messages, post comments onto their Piczo pages and more, all while on the go. The mobile experience will be fully integrated with the Piczo online site.

“This is a big step forward, putting Piczo into the pockets of teens everywhere and enabling the Piczo generation to exercise their creative self expression whenever and wherever they are. We are delighted to be partnering with Intercasting,” said Chris Seth, Managing Director for Europe of Piczo Inc. “Piczo is creating a service that taps into the habits of the Piczo generation who want to be in control of their content and communication in a safer environment, and at the same time extending self-expression onto the devices that matter most to them in their lives.”

“Our carrier partners count on us to enable popular communities for their subscribers through ANTHEM™,” said Sean Kane, General Manager International, at Intercasting Corp. “We are thrilled to bring together Piczo and our carrier partners to launch the Piczo mobile experience.”

For the Piczo generation, mobile content is a key component in connecting to a social networking site and communicating with friends. More than 50% of 13-to-17-year-olds are engaging in mobile social networking, with revenues expected to reach $2.8b by 2012, according to Jupiter Research.

Intercasting currently works with wireless carriers, including 3UK, Boost Mobile, Sprint and Virgin Mobile, to provide a bevy of web-based community and social networking sites for subscribers through its ANTHEM platform. ANTHEM is also available to major brands and entertainment companies interested in developing mobile social networking communities.

Piczo content showcases the creative talents of 13-to-18 year olds worldwide. They now have the means of sharing and updating their content on the move within Piczo’s safe environment.

About Piczo, Inc.

Piczo empowers teenagers worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safer online environment. Piczo’s customizable content, colourful graphics, glitter text, video, games, and photo editing tools spotlight member creativity without requiring any technical know-how. Piczo has offices in San Francisco, New York, and London.

Piczo facts

• More than 28 million registered user accounts
• 10.6 million Monthly Unique Visitors generating 750 million monthly Page Views
• Created for teenagers worldwide, Piczo users are typically 13-to-16 years old
• Third largest teenage community site worldwide

About Intercasting

San Diego based Intercasting, a leading mobile social networking company, partners with wireless carriers, social networking companies and major brands & entertainment companies across the globe to drive the growth of personalized mobile media through its ANTHEMâ„¢ platform. Founded in 2004, Intercasting was the first company to deploy a carrier-grade mobile blogging and social networking application in North America with Rabble. Mobile carriers, brands and social networking sites interested in partnering with Intercasting please email anthem@intercastingcorp.com.