Pizza Hut Launches the Latest 2008 "Snap for Rewards" Campaign Utilizing MyClick Mobile Marketing Platform

MyClick Media Limited ("MyClick") launches Pizza Hut's first customer promotion in 2008, the "Snap for Rewards" campaign. From today onwards till 2nd April 2008, customer can use his or her cell phone to take snapshots of MyClick enabled images printed on any Pizza Hut promotional materials. With the MyClick software installed in the cell phone, customer can instantly download the latest Pizza Hut promotional coupons by accessing MyClick WAP page. MyClick is a ground breaking and unique photo recognition Mobile Marketing Platform that empowers all mobile users with the choice to enjoy exciting and exclusive infotainment and m-commerce information upon demand.

Through MyClick enabled images to be printed on any Pizza Hut promotional materials (including all printed, Internet and outdoor ads), users can access immediate interactive content by simply taking a photo of a MyClick enabled image. With an aim to encourage interaction and enrich customers' dining experience, Pizza Hut decided to incorporate MyClick, the first-ever 3600 cross-media promotional platform into its marketing campaign. Besides the long promotional period, Pizza Hut is offering a variety of discounted dishes and also other grand prizes including classy crystal decorations. To download MyClick software and for more information about MyClick, please visit: http://campaign.pizzahut.com.hk/CNY2008/MyClick.html .

About MyClick Media MyClick is a global pioneer for image recognition mobile marketing. MyClick is a mobile media convergence technology utilizing photo matching, digital content and customer relationship management platforms to form a breakthrough mobile media platform, Marketers place MyClick enabled images across all media forms, giving mobile phone users one 'click' access to their Mobile Internet Contents & Services. MyClick Media is a winner of the APICTA 2006 Awards and was named a Top 20 Most Innovative Enterprise in China for 2006. MyClick became the first mobile media services platform to use photo- matching technology in Asia Pacific. MyClick launched in Mainland China during September 2006.