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PlayBOX to Distribute Media Entertainment to Mobile Phones

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PlayBOX (US) Inc. ("PlayBOX") (OTCBB: PYBX) today announced its
plans to exploit the latest platform for media distribution: mobile
phones.

"Mobile phones are the newest frontier for distributing digital
media entertainment," said Robert Burden, CEO of PlayBOX. "We fully
intend to establish a global mobile music platform to complement other
distribution channels such as traditional retail stores and online
downloads and sales."

PlayBOX is currently in the final stages of acquiring a company that
already has a global license agreement with a digital mobile content
provider in place. The company, Delta Leisure Group Plc ("Delta") (www.deltamusic.co.uk), has a long-term license with mobile content provider X5 (www.X5music.com)
for the global distribution of its music copyrights to mobile phones.
The license is valued in excess of US$1m for the first year alone.
PlayBOX and Delta have already signed a Share Purchase Agreement for
PlayBOX to purchase 100% of Delta, and the two companies are in the
final stages of executing the terms of that Agreement.

PlayBOX's future acquisition targets also have mobile distribution
and mobile client bases in place. As PlayBOX acquires more
complementary businesses, its mobile distribution will grow
accordingly, placing it at the forefront of this emerging trend in
media distribution.

About PlayBOX

PlayBOX is a media entertainment technology company that offers a
wide variety of distribution channels for new music artists. The
company targets emerging artists and small-to-medium sized record
labels that lack the knowledge or resources to setup and manage their
own online shop and distribution channels. PlayBOX offers them pooled
services such as hosting, streaming, e-commerce, and digital rights
management, and an overall cost-effective and professional platform
from which to sell and promote their music. To better serve them,
PlayBOX is aggressively growing its traditional (retail) and
non-traditional (digital, online and mobile) distribution channels so
artists can reach their waiting public even more quickly and easily.
Through a series of strategic mergers and acquisitions, PlayBOX will
become a world leader in the distribution and marketing of global
entertainment media. Further, it aims to expand its distribution
business to the exciting new platform of delivering content to mobile
phones throughout the world.

FORWARD-LOOKING STATEMENTS:

Statements about PlayBOX's and Delta's future expectations,
including the completion of the acquisition of Delta by PlayBOX, future
revenues and earnings, and all other statements in this press release
other than historical facts are "forward-looking statements" within the
meaning of section 27A of the Securities Act of 1933, Section 21E of
the Securities Exchange Act of 1934, and as the term is defined in the
Private Litigation Reform Act of 1995. PlayBOX's and Delta's actual
results could differ materially from expected results. Neither PlayBOX
or Delta undertakes any obligation to update forward-looking statements
to reflect subsequently occurring events or circumstances. Should
events occur which materially affect any comments made within this
objective; PlayBOX and Delta will appropriately inform the public.


More stories about Mergers and Acquisitions   Mobile Music   PlayBOX   Media Distribution   Mobile Client