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PreEmptive Solutions Extends Free Access to Runtime Intelligence for Microsoft Windows Phone

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Posted May 9, 2011

Mobile Analytics and Code Obfuscation Solution Installed by More than 3,000 Developers;

Over 1,200 Mobile Apps Streaming Analytics

CLEVELAND--(BUSINESS WIRE)-- PreEmptive Solutions (www.preemptive.com), a leading provider of solutions to measure, manage, and protect applications, announced today that it has extended its arrangement with Microsoft to provide free access to Runtime Intelligence for Windows Phone (http://www.preemptive.com/windowsphone7.html). Since launching in November 2010, Runtime Intelligence for Windows Phone has experienced strong developer adoption ranging from hobbyists to some of the world’s largest entertainment, publishing, and financial institutions.

“Whether developing games or productivity apps, developers know that high quality and a focus on user experience is what sets great apps apart,” said Brandon Watson, senior director, Windows Phone Developer Experience, Microsoft. “With its broad analytics and app protection capabilities, Runtime Intelligence helps Windows Phone developers improve app quality and customer satisfaction. We’re very pleased to extend this great offer to our developer community,” he continued.

Through this arrangement with Microsoft, the full commercial SKU of Runtime Intelligence for Windows Phone will be offered at no cost to Windows Phone developers. There is no set expiration date for this service and developers will be given at least 60 days prior notice should any change be scheduled. Examples of how Runtime Intelligence helps Windows Phone developers include:

  • Respond to user preferences, settings, and search strings by providing improved defaults and exposing features that improve user experience;
  • Optimize the feature split between free, trial, and paid versions of marketplace applications to improve conversions and increase revenue;
  • Capture exceptions to improve user support and application quality;
  • Track ad placement effectiveness within an application to balance revenue with user experience.

“The feedback from the Windows Phone development community has been exhilarating,” said Gabriel Torok, CEO PreEmptive Solutions. “Developer creativity, enthusiasm, and productivity has been amazing to watch; they are clearly fueling the Windows Phone 7 launch and we are thrilled that Runtime Intelligence is a part of that winning formula.”

Registration and delivery of credentials takes minutes. To register, visit http://www.preemptive.com/windowsphone7.html

About PreEmptive Solutions

PreEmptive Solutions’ software and managed services monitor, measure and protect applications across cloud, on-premise, Internet and mobile platforms. Leveraging PreEmptive’s application analytics and protection solutions, development organizations materially improve application quality, user satisfaction and development ROI across today’s distributed and increasingly heterogeneous computing architectures. For more information, visit www.preemptive.com or call +1 440.443.7200.

Online:
Web: www.preemptive.com
Twitter: www.twitter.com/PreEmptive
Facebook: http://www.facebook.com/pages/PreEmptive-Solutions
LinkedIn: http://www.linkedin.com/companies/52751
YouTube: www.youtube.com/PreEmptiveSolutions



CONTACT:

Roberts Buchanan Associates
Jay Roberts, 212-924-2582
jay@robertsbuchanan.com

KEYWORDS:   United States  North America  Ohio

INDUSTRY KEYWORDS:   Technology  Data Management  Internet  Software  Telecommunications  Security  Mobile/Wireless

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