PRESIDENTIAL INAUGURATION AIRING LIVE ON THE MOBILE PHONE, POWERED BY MOBITV
MobiTV will bring a historic event to mobile devices, airing President-elect Barack Obama's inauguration live on Tuesday, January 20 beginning at 6 a.m. ET. MobiTV's more than 5 million subscribers can tune in live to ABC News Now, CNBC, CSPAN, FOX News and MSNBC on their mobile devices to watch the swearing in of the 44th U.S. President and all surrounding coverage - even the Inaugural Ball.
The breakdown of Inauguration Day coverage on MobiTV is as follows (all times ET):
* ABC News NOW: 9 a.m. - 10 p.m. (live coverage of the inaugural ball begins at 8 p.m.)
* CNBC: 11 a.m. - 1 p.m.
* CSPAN: 6 a.m. - midnight
* FOX News: 10:30 a.m. - 1 p.m.
* MSNBC: 11 a.m. - 3 p.m.
"This inauguration is history in the making, and MobiTV is pleased to make it available to mobile phone subscribers through our wide carrier distribution and deep content partnerships," said Charlie Nooney, Chairman and CEO, MobiTV. "Based on the large viewership increases we experienced for election night and the debates, the gravity of the occasion and general tune-in spikes for high interest live programming, we anticipate quite a large audience for inauguration coverage."
The January 20 event is expected to draw millions of viewers worldwide, and MobiTV anticipates a significant mobile audience, especially given historical MobiTV viewership spikes for the 2008 presidential campaign events listed below:
· First presidential debate, September 26, 2008: 64 percent increase over the average daily viewing on mobile news channels that carried the debates on MobiTV.
· Vice Presidential debate, October 2, 2008: 102 percent increase over average daily viewing.
· Second presidential debate, October 7, 2008: 84 percent increase over the average daily viewing.
· Third presidential debate, October 15, 2008: 111 percent increase over the average daily viewing.
· Election Day, November 4, 2008: 373 percent increase in election night viewing minutes compared to the daily average on those channels.
MobiTV has more than 5 million subscribers on over 350 mobile devices and powers the mobile TV-viewing experience for major U.S. carriers like Sprint, AT&T Wireless and Alltel, among others. To subscribe to the MobiTV service, simply text GETTV to 43888.
About MobiTV
MobiTV (www.mobitv.com), the first to bring live TV to mobile devices, draws on its proven knowledge to continuously anticipate, develop and deliver a compelling mobile media experience to more than 5 million subscribers worldwide. MobiTV is shaping the mobile media landscape with a passion for delivering a compelling consumer experience.
Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, California.
For more information about MobiTV managed end to end services, hosted content delivery technology and solutions, please visit: www.mobitv.com/technology. To learn more about MobiTV mobile television products and services, go to: www.mobitv.com/gettv. To learn more about MobiTV mobile music products and services, go to: www.mobitv.com/getradio


